Managing Social Media without Losing Your Mind Cindy Leonard Technology Services Manager Bayer Center for Nonprofit Management at Robert Morris University.

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Presentation transcript:

Managing Social Media without Losing Your Mind Cindy Leonard Technology Services Manager Bayer Center for Nonprofit Management at Robert Morris University April 2012 Source:

Agenda Part 1: Social Media Strategy Part 2: Content Strategy Part 3: Day to Day Management

Part 1: Social Media Strategy Measuring Tools Audience Goals Strategy

Part 2: Content Strategy Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg

Part 2: Content Strategy Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg In-house? Time Talent Resources Who? What? When? Guests? Who? What? When?

Part 2: Content Strategy Source: Finding the Gems? Where? Who? Format? Repurpose Recycle Remix

Part 3: Day-to-Day Management Source: eldhughes.files.wordpress.com/2011/02/devil-on-computer1.gif

Editorial Calendar Creator: Bob Hazlett,

RSS = Really Simple Syndication Method of subscribing to news feeds that are auto updated Look for RSS icon to find a feed Add feed URL to a reader or aggregator

Multi-channel Social Media Management Centralized Access Read & post to multiple social media accounts from one place Ability to Schedule Spend a little time each day or week setting up posts Easier to Listen & Respond Quickly Check responses on multiple social media accounts in one place

Free. Best for single social media manager. Connect to Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. Update all or just a few with the same status at one time. Schedule posts. View photos and videos from within the tool. Organizes feeds, mentions, messages and searches across columns. Easy to use interface for messages, replies, retweets. Source: mashable.com

Free version: add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress. Best for one or two dedicated social media managers. Design focuses on streams, which are housed in customizable tabs. Organize tabs by account, network or content. Provides follower bios and Klout scores along with links to their social media profiles. Create lists of followers. Limited stats (option to get Google Analytics integration starting at $5.99 a month). Source: mashable.com

Remember…

tools/ Facebook Twitter Google+ Must create a login “Pay with a tweet”

Q & A What is clear? What is unclear? What one thing will you do starting tomorrow?

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