(low value high volume transactions) An images perspective

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Presentation transcript:

(low value high volume transactions) An images perspective 98307825, Ian McKinnell/Photographer’s Choice Jonathan Lockwood VP, Corporate Counsel, Getty Images March 7, 2013 Brussels

Member of BAPLA and CEPIC About Getty Images Member of BAPLA and CEPIC Supporter of Copyright Hub and "CEPIC Exchange“ Importance of images "Low Price," not "Low Value" 98307830, Ian McKinnell/Photographer’s Choice

What are the main problems or obstacles in the market place? What are you doing to facilitate “smaller scale” use of content (high-volume, low value transactions)? What are the main problems or obstacles in the market place? What approaches could improve the situation? What added value could this Working Group bring, taking into account existing initiatives? 118321009, Jasper James/Stone

iStockphoto and Thinkstock

Introducing Connect

New creators and publishers of images = Disconnect with traditional image licensing 215818, Francesco Reginato/Stone

Back in the day... 53289219, George Marks/Retrofile

Now spoilt for choice

A shift in audience and economics

Blissfully posting images... but no budget 83002124, Matthew Paul/Photographer’s Choice

The world of right click The way forward

What is ImageIRC ? Image metadata: API: Fingerprinting Index: The component that powers the ImageIRC product suite Also available as a stand-alone image recognition service Fingerprinting Index: Core image fingerprinting technology for creative and editorial imagery An index including 139MM individual image fingerprints Image metadata: Rich metadata associated with registry images Metadata includes, licensor(s), Image ID, ADP, photographer (amongst others)

Post –Use Billing Services Like putting your card behind the bar

CEPIC Exchange Image Database + Searches by: Authors UIN* Caption Keywords Reverse Image Search etc Source A Source B Source C Source D Source X ... Image Database + Users: Arrow CMOs Museums Libraries Publishers Authors etc Search Engine

104374885, WowStockfootage/The Image Bank

For more information: www.picscout.com www.gettyimages.com 125565271, Mystafa Iker/iStockphoto