Localizing Prestashop eCommerce Site with Wordfast

Outline 1.About 2.Goals 3.Processes & Tools 4.Challenges 5.Outcomes 6.Recommendations

About

Team Members

Knax Founded in 1995 Wood or color wall hooks Danish design

Prestashop Founded in 2007 Free ecommerce solution 3500 value-added modules 230,000 users

Wordfast Founded in 1999 Wordfast Anywhere Wordfast Pro Mission: To provide the most user-friendly and affordable TM solutions to fit any workflow

Goals

Localize updated English version into: French Danish Dutch Japanese Chinese Create glossaries Create TMs Run ZH Ad words campaign

Processes & Tools

Project Management Zoho Project Free Cloud-based Task assignment Milestones Gantt chart

Previous Content Extraction Site Sucker Mac app Cost $4.99

TM Alignment Wordfast Autoaligner Free Align up to 3 documents at a time

Glossary Creation Tilde Terminology Free Cloud-based Powered by TAAS

Terminology Extraction Extracts terms from bilingual files, but the resulting glossary has too few terms

Terminology Extraction The best term extraction tool (monolingual docs only)

Terminology Extraction Do not speak the language? Use Google Translate for the back translation!

Terminology Extraction Process 1. Add a Stop Word List (from Trados) 2. Extract two monolingual glossaries

3. Compare and match 4. Do not speak the language? Do the back translation with Google Translate and then match the terms! Terminology Extraction Process

Source Content Extraction Product Export Import Module $69 Product Names Descriptions Meta tags

Translation Pre-Processing Wordfast Pro €400 Excel import wizard Select content for translation Capture regular expressions

Vendor Management Zoho CRM $12 per month Find vendors EN>FR Attended Wordfast training in the past

Translation Wordfast Anywhere Free Outsourced to EN>FR professional translator (paid) Document management Shared TM/glossary

Editing Wordfast Anywhere Free In-country review by French native speaker

Translation Post-Processing Wordfast Pro Transcheck Punctuation Numerical check Terminology consistency Capitalization Segment expansion

Transcheck - Numerical

Transcheck - Punctuation

Transcheck - Terminology

Target Content Update Product Export Import Module Product Names Descriptions Meta tags

Proofreading Online proofreading Error screenshot Corrective action Changes Prestashop back- office Wordfast Anywhere

Challenges

Processes & Tools Project Management - Zoho Project TM Alignment - Site Sucker & ??? Glossary Creation – Tilde Source Content Extraction - PEIM Plug-in File Pre-Processing - Wordfast Pro Translation & Editing - Wordfast Anywhere File Post-Processing - Wordfast Pro Target Content Update– PEIM Review - Prestashop

Scope Client budget and priority changes Drop all but FR No Ad words campaign to measure success

Outcomes

Outcomes – Content

Outcomes – Meta tags

Client Feedback Strengths Extract content, push to translator Feedback on e-shop functionality Corrective suggestions for source text errors Better conversion rates on French site (expected) Weaknesses Wordfast Anywhere difficult at first Lack of in-context preview of site during translation

Recommendations

Better training on translation and editing tools Evaluate CMS (Prestashop) for localization-friendliness before committing Better use of PM tool to stay on schedule