August, 2015

A Celebration of Cinematic Grandeur

Overview Launched since August 1998 Movies in original soundtracks with Chinese subtitles on show 24x7 Transmitted via satellites ASIASAT 7 and APSTAR 6 Covering the whole of China, distributed via networks of hotel and corporate cable, administrative cable and government institutional cable Encrypted distribution

European 、 US films (70%) Asian films (30%) Award winners 350 titles from around the world each month Where World-Class Cinema Glitters

Unbeatable Stocks 20 th Century FoxColumbia PicturesMGMParamount Miramax FilmsPhoenix PicturesTriStarCJ Entertainment Fortissimo Films Lakeshore Entertainment Revolution Studios China Star Milkyway Image Toho

Worldwide Cinema Mon-Sun 12:00-13:50 International Film Hour Mon-Sun 23:15-01:15 Action World Mon 21:15-23:15 Asian Theatre Tue 21:15-23:15 Romance World Wed 21:15-23:15 Wonder World Thur 21:15-23:15 Hollywood Theatre Fri 21:15-23:15 Classic Theatre Sat 21:15-23:15 Sunday Premiere Sun 21:15-23:15 Stellar Line-up from Monday to Friday Blockbusters of different genres at prime time from Monday to Sunday to offer audience a feast for the eyes.

Hollywood Megastars, Blockbusters Galore

Korea, Japan, Taiwan Powerhouse of Asian Hits

Bollywood, Hong Kong Dream Factory of the East

Russia, Germany European Film Magic

Profile % Phoenix Movies’ core viewership is young Source: CTR-CNRS May to Oct 2014 Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)

Phoenix Movies viewers are well-educated More than 90% Phoenix Movies viewers receive professional or above education Source: CTR-CNRS May to Oct 2014 Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)

Phoenix Movies viewers are more affluent 68% Phoenix Movies viewers with monthly household income RMB 10K or above Monthly household income Source: CTR-CNRS May to Oct 2014 Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Movies viewers (4,560,704/1,264) Remarks - “Refuse to answer” respondents are excluded.

Phoenix Movies viewers hold higher positions more than 70% Phoenix Movies viewers with managerial grade or above occupation Profile % Source: CTR-CNRS May to Oct 2014 Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Movies viewers (4,560,704/1,264) Remarks - “Refuse to answer” respondents are excluded.

% watched in past 7 days Source: CTR CBES 2014; Oversea Regional channels watched in past 7 days. Business executives with annual household income RMB 700K+ in 8 cities* in China (102,037) *Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu Phoenix Movies popular amongst Affluent Business Executives No.4 overseas regional channel

% watched in past 7 days Source: CTR CBES 2014; Oversea Regional channels watched in past 7 days. Business executives who are general manager/ president/ CEO/ direct, in 8 cities* in China (504,548) *Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu Phoenix Movies draw general managers, presidents, CEO and directors No.4 overseas regional channel

Agree / Strongly agree % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072) Phoenix Movies viewers enjoy quality lifestyle

Phoenix Movies viewers are frequent flyers Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)

Profile % Phoenix Movies viewers are more financially aware Source: CTR-CNRS May to Oct 2014 Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Movies viewers (4,560,704/1,264) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.

Phoenix New Media ifeng.com In PrintOn-line Digital Audio Broadcasting On Air Phoenix Movies Phoenix Weekly Phoenix CNE Phoenix NA Chinese Phoenix Chinese Phoenix U Radio Phoenix Multimedia Platform ONE-STOP INTEGRATED MARKETING OPPORTUNITIES Phoenix InfoNews Phoenix Hong Kong

Thank You!