Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan Workshop D2 Improving a city’s sustainable transport policies by benchmarking and quality management Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan

Programme Introduction Schemes for reviewing city performance Max Q – the swedish experience Break-out Groups Feedback from Groups Open floor Conclusion

Programme Introduction Schemes for reviewing city performance Max Q – the swedish experience Break-out Groups Feedback from Groups Open floor Conclusion

Introduction – what? The mobility challenge for cities – increasing traffic, chronic congestion, air and noise pollution, increased traffic accidents against a background of global warming and the need to reduce carbon consumption Need to alter the balance of priorities from motorised vehicles to more sustainable and active modes .......The EcoMobility SHIFT project is establishing a process – to help cities to put a process in place to make the change to measure the effectiveness of the change to compare their achievements with other cities ..........which will raise the international status of successful cities!

Introduction – who? An activity of the Global Alliance for EcoMobility Co-funded by the European Agency for Competitiveness and Innovation (EACI) - part of its Intelligent Energy Europe (IEE) program Taken forward by eight partners: ICLEI - Local Governments for Sustainability, Edinburgh Napier University, Mobiel 21, Traject, Trivector Traffic, I-CE – Interface for Cycling Expertise, Municipality of Burgas and Municipality of Miskolc

Programme Introduction Schemes for reviewing city performance Max Q – the swedish experience Break-out Groups Feedback from Groups Open floor Conclusion

Schemes for reviewing city performance Ilse Vleugels Mobiel 21

Prerequisites for the scheme? A widely recognized & highly valued Ecomobility label for urban areas A user friendly Quality Management Scheme for mobility departments in local authorities so that they can understand where/why they are performing well and how they can improve So, the scheme should ideally: Cover process, outputs and outcomes Be dynamic (change related) & static (measuring achievements) Allow for comparison/benchmarking Award labels to recognise achievements in process, outputs and/or outcomes

Does this scheme already exist? Desktop review of about 25 schemes Focus on different aspects, e.g. use of indicators, functioning of QMS, labelling mechanisms, audit procedures, popularity Look at transport sector and beyond Expert interviews Inspiring list for SHIFT scheme ..

Process/Outputs / Outcomes? Where? Scope Growth/ static? Process/Outputs / Outcomes? Bench-marking? Label? 1. Car-dependency-scorecard UK Transport Static Output/outcome Yes No 2. Siemens Megacities index Worldwide46 cities yes None 3. PAS500 Company Travel plans Process/output/ Outcome Gold-Silver-Bronze 4. Ecodynamic Company label Brussels 70 companies Ecomana-gent 3-2-1 stars 5. Bypad EU 21 countries/ >100cities Cycling Growth Process/output no Certificate 6. Traffic safety audit Sweden 43 cities Traffic safety Growth/static Outcomes No but 1 to 5 star rating 7. Cité de L'Energie-Energiestadt Europ Energy Award Switz EU (>800cities) Energy use Process/Output ‘Gold’ + ‘Cite de L’Energie’ 8. MaxQ EU Mobility manage-ment Process

Traffic Safety “culture” Traffic safety “standard/status” Traffic safety audit Process: Standard questionnaire on efforts & standards in place Analysis of quantitative data (accident statistics) 36 indicators in 7 categories Site visit with individual interviews Lead by external consultant   Traffic Safety “culture” Traffic safety “standard/status” 1. Actual level of traffic safety, (accidents,..) - 1,5(3) 2.Organisation and steering, (Strategy on road safety, Goals/indicators, Action plan, Responsibility, Co-operation within the municipality, Monitoring and evaluation) 3,5(7) 3.Planning 4.Traffic planning, traffic safety measures and local traffic regulations 1(4) 5(13) 5.Maintenance of infrastructure 2,5(5) 6.Vehicles, journeys, person transport and goods transport 2(4) 7.External cooperation 3(4) Total points 10,5(25) 11(25) Total stars (out of 5 possible) **

Existing schemes................. Review report available from http://www.ecomobility.org/shift/achievements/

Programme Introduction Schemes for reviewing city performance Max Q – the swedish experience Break-out Groups Feedback from Groups Open floor Conclusion

Max Q – the swedish experience Karin Neergaard, Trivector Traffic Carina Aschan, Sustainable Travel Umeå Region

Lund, ”test- audit”, 2009 Region of Umeå, 2010 & 2011 Varberg, 2010 Helsingborg Varberg Umeå Lund, ”test- audit”, 2009 Region of Umeå, 2010 & 2011 Varberg, 2010 Helsingborg, 2011

MaxQ 4 components 12 elements (5-7 elements per component) For each element: up to 10 questions

Why MaxQ? The Region of Umeå Varberg Helsingborg .. New mobility management-team Wanted to know: Have we met our goals? How can we improve our work? Have we fulfilled the expectations from other key actors? Etc Varberg Worked with mobility management since 1999 Are stalling.. What to do now? Helsingborg ..

The region of Umeå MaxQ SUMO/MaxSumo Evaluation of the MM process: Evaluation of the MM effects: MaxQ SUMO/MaxSumo

The MaxQ-process in Umeå Kick-Off Meeting (Trivector & MM team Umeå) MaxQ-questionnaire (MM-team answers individually) Trivector analyze questionnaire and documents and prepare meeting Consensus meeting Interviews with partners (the region, the county council, swedish road and rail administration, the municipalities, the traffic operator) Preliminary report to the MM-team Presentation of the result (MM-team and partners) Final report on Max Q-result (and in this case SUMO-results)

The MaxQ-questionnaire

Example: Compilation of individual answers At consensus meeting: discussion about differences and other questions (gathering of evidence)   Policy Individual grading Consensus grading Comments NF1 Användar- och samhällsbehov J.L A.K C.J Mean Diff 1 Are the mobility behaviour and the needs of the citizens known? (..) 2 0,7 No travel survey Are the mobility behaviour and the needs of specific target groups, …, known? (..) 3 2,5 5 Are legal and organizational contexts for .. known, …, ? 2,0 ..

MaxQ result Overview (see chart) Identification of strengths and weaknesses Improvement suggestions

Ladder of development (scale 0-5) 5. Total Quality Management Continuous improvements; innovation; good results 4. Chain-oriented policy: Systematic analysis and evaluation of the MM work; long term commitments System-oriented policy: Same as level 2, but including policy, routines and organisation Process-oriented policy: Some knowledge about pre-conditions and needs. Single measures. Activity-oriented policy: Ad hoc, short term approach 0. No MM work at all

Presentation of strengths, weaknesses and improvement suggestions for each component Ambitions and intentions of sustainable travel/MM stated in business plan Business plan rooted in steering committee and politicians Clear organization: project managers, working group, steering committee Regular activities allocated to policymakers and others relating to mobility management Working group participates in local and national conferences and networks to share and exchange knowledge Knowledge and understanding of sustainable travel low for some Commitment and dissemination of work varies between stakeholders and partners Working group is not invited to important meetings that influence sustainable travel Steering committee and partners have no time or limited time to work internally on the issues. Increase knowledge of mobility management by elected representatives and officials Let all the partners'organizations participate in the project, “Pilot scheme”, to increase knowledge and understanding Integrate MM-plan with other municipal programs and plans, such as the use of four-stage principle

The SUMO-evaluation (region of Umeå) Activity CO2-effect during activity CO2-effect 2009 (forecast) Taxi without idle – Taxi Direkt 7 000 20 000 Test traveller Umeå 3 500 13 000 Sustainable travel in schools 300 11 355 What´s your most ridicilous car journey?- campaign 7 500 44 000 Health cyclists 9 000 11 000 ISA in Umeå kommun (Intelligent Speed adaption) 3 000 Marketing of carsharing 4 000 9 500 Test travellerVännäs 36 400 Taxi without idle – Umeå Taxi 23 600 41 200 Pedal for Medal (cycle competition) 24 500 33 600 Totalt 95 400 223 055 Performed activities Knowledge & spread Use – participants in activities User satisfaction Behavioural changes CO2-effects

What did MaxQ produce? (in the region of Umeå) The MM-team were amazed how the set of questions could identify their work and the strengths and weaknesses so precisely All (MM-team and partners) were strengthened by to see the final results, new energy! Telephone interviews with partners created immediate action by those who were interviewed... Improvement suggestions in the report were used as points for discussion at a steering group meeting. Many of the proposals were not the MM-teams responsibility. The responsibilities for proposals were divided among the partners. Many of the improvements are completed

Improvement suggestions from Umeå Suggestion: ensure that within each municipality there is a responsible organization or individual to manage the MM-issues and increase the understanding of the need for mobility management within each organization. The call came from several directions and has become a regular item for discussion… We do not have to ask for more involvement anymore. Cooperation between municipalities strengthened, More people have been involved - MM proliferation. Suggestion: Use SUMO to support the planning of projects and for evaluation. SUMO became an aid when it was put into a context. Motivation to use SUMO on more activities

Improvement suggestions Suggestion: Important to involve mobility management in key decisions affecting the travel. Seek to ensure that the intentions and goals of the business plan are integrated with other municipal programs and plans. A call to all to work with mobility management MM – team are invited to strategic meetings, to projects in the planning stage Mobility management is on the agenda and the need for our knowledge has increased. Suggestion: discuss the importance of long term funding for the mobility management office. The evaluation report was an important subject when the decision was taken for continued funding of the MM-office. Our, and other new, projects got a different and improved organization.

Programme Introduction Schemes for reviewing city performance Max Q – the swedish experience Break-out Groups Feedback from Groups Open floor Conclusion

Break-out Groups How can the effectiveness of a city’s mobility policies be identified and measured? – Ilse Vleugels What is an EcoMobile City? - Karin Neergaard Why should a city want to get an EcoMobility label and what should it look like? – David Scotney Please return for Feedback at 16.30!

Programme Introduction Schemes for reviewing city performance Max Q – the swedish experience Break-out Groups Feedback from Groups Open floor Conclusion

Feedback from Groups The effectiveness of a city’s mobility policies can be identified and measured by............. An EcoMobile City is ............. A city would want to get an EcoMobility label, looking like........., because..............

Programme Introduction Schemes for reviewing city performance Max Q – the swedish experience Break-out Groups Feedback from Groups Open floor Conclusion

Open floor Any additional thoughts..............................

Programme Introduction Schemes for reviewing city performance Max Q – the swedish experience Break-out Groups Feedback from Groups Open floor Conclusion

Conclusion With the completion of the development stage of the project in Spring 2013, EcoMobility SHIFT will then be available to assist you in taking forward your city into the future.

Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan Workshop D2 Improving a city’s sustainable transport policies by benchmarking and quality management Thank you! Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan