Teradata – StrongView Integration ADVANTAGE Teradata – StrongView Integration

Frustration Are you experiencing any of these challenges with your existing ESP? Reintegration of campaign data back into Teradata Customer Interaction Manager (CIM) Data transmission latency Lack of advanced email marketing features Recurring and escalating CPM fees Issues with scalability, performance and usability

The Solution Teradata + StrongView Increase the value and ROI of your Teradata CIM implementation Integrate natively with CIM output tables, eliminating manual data transfer Easier re-integration of data and correct attribution to Teradata CIM Increase data transfer frequency, allowing a real-time view of customer activity

Experience You Can Count On: Overstock Extensive RFP and market review Live in 3 months, including both ad-hoc & transactional campaigns Integrate deeply with Teradata for all batch & triggered/transactional emails Provide marketers with a sophisticated app for channel execution

Experience You Can Count On: The Cosmpolitan Of Las Vegas Offered the tightest integration with Teradata Easiest most intuitive UI for marketing team Increased campaign performance and streamlined execution Ability to execute more sophisticated campaigns that are highly dynamic and automated

Teradata CIM: How It Works Develop Communication Define Target Groups Validate & Launch Communication Reports Data Mapped To CIM Response Tables Success, Aggregate, & Tracking Data Point to Data Source Define Target(s) Create Message Templates Create Mailing Response Data Launch/Schedule Mailing CIM UI CIM Generated Temp Tables Message Studio Track & Collect Data Warehouse StrongView Data Connect

Summary Increase the value and ROI of your Teradata CIM implementation Integrate natively with CIM output tables, eliminating manual data transfer Easier re-integration of data and correct attribution to Teradata CIM Increase data transfer frequency, allowing a real-time view of customer activity