1. Making Room for Customer Insights
CHALLENGE
Inability to map customer journey or even track sales consistently due to legacy system and lack of integration
Lack of sophisticated loyalty rewards program
Customer shopping experience inconsistent online and in store
TECHNOLOGY
Making Room for Customer Insights
IBM Cognos R*
Microsoft Azure*
SSRS*
SOLUTION
Build advanced analytic models to learn about RTG customers and apply insights to marketing initiatives
Implemented a cardless loyalty program, using data to track customers
Developing a Customer Data Hub in the cloud to automate future analytics
Industry: Retail
Solution: RapidInsights
INSIGHTS
Customers go to the website before they come to the store to get an idea of what they will see, so built a system to anticipate in store interests
Identified highest value customers for targeted marketing efforts