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Proprietary and Confidential STRONGVIEW MARKETING SERVICES Contact Strategy Workshop.

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Presentation on theme: "Proprietary and Confidential STRONGVIEW MARKETING SERVICES Contact Strategy Workshop."— Presentation transcript:

1 Proprietary and Confidential STRONGVIEW MARKETING SERVICES Contact Strategy Workshop

2 Proprietary and Confidential Market Dynamics: Evolution and innovation of digital marketing makes it difficult for marketers to increase campaign performance. Complexity: As complexity increases, in-depth strategic review of existing programs is key to driving higher ROI. STRATEGY DRIVERS

3 Proprietary and Confidential  Comprehensive 3-phase engagement  2-day workshop delivered on-site by our digital marketing experts  Actionable framework presented to guide your shift from ad- hoc batch campaigns to a comprehensive set of precisely timed and personalized lifecycle marketing programs CONTACT STRATEGY Fully leverage the power of lifecycle marketing in your programs “StrongView took the time to understand our goals and leveraged its international expertise to develop a successful campaign that established a strong foundation for FOXSports.com’s direct-to-consumer marketing.”

4 Proprietary and Confidential Pre-Workshop Discovery: Evaluate: Fully understand current programs and initiatives to determine 1) are delivering on your value proposition? 2) are they meeting your business objectives? Audit: Review current performance metrics against industry benchmarks, leveraging the audit results to identify key areas for improvement PHASE I

5 Proprietary and Confidential 2-Day Workshop Present: Latest industry trends and benchmarks, followed by an in-depth assessment of your programs, including key areas for optimization Assess: In-depth assessment of all aspects of you programs, including creative recommendations to increase engagement across channels Recommend: Actionable recommendations for new or existing programs including identification of quick wins PHASE II

6 Proprietary and Confidential Executive Summary: Follow-up: 2 weeks after the workshop a complete recap will be completed that summarizes all the findings Implement: Presentation of detailed plan for implementing 2 quick win programs, including a blue print and flowchart, strategic plans for data, messaging segmentation and timing Plan of Action: At the conclusion of the engagement, a detailed 12-18 month email marketing plan will be delivered PHASE III

7 Proprietary and Confidential Market Leading Capability We are the global market leader in Mobile Optimization We are by far the most experienced vendor in mobile cross-channel marketing Comprehensive Service We cover the entire range of closed loop mobile optimization, from planning, to execution, to follow-up and evaluation Tailored to your requirements We work with your in-house or agency team to ensure what you receive is perfect for what you need SUMMARY

8 Proprietary and Confidential xxxx xxx@strongview.com 650-421-xxxx Go to www.strongview.com Whitepapers Research Case Studies Webinars Expert Advice & Blogs Twitter: @strongview Facebook.com/strongviewinc QUESTIONS

9 Proprietary and Confidential APPENDIX

10 Proprietary and Confidential WORKSHOP: DAY 1

11 Proprietary and Confidential WORKSHOP: DAY 2


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