Chapter 13: Informative Speaking

Informative Speeches –Expands Audience Knowledge –Non-Controversial –Does not try to change audience attitudes, beliefs, behaviors

Classifying Informative Speeches Content: –Objects: paintings, inventions –Processes: aging; learning; tornado –Events: 9/11; Christmas –Concepts: beliefs, theories, ideas, principles

Purpose: –Description: person, place, thing: Shakespeare, Vegas, Painting Divide into components of what you are describing Create a word picture –Explanation: clarify already known ideas and concepts Why something happens? –Instructions: Teach something How to? Or demonstration

Eight Basic Guidelines

One Create a specific informative purpose –One general idea –Stresses audience knowledge and/or ability –Can be measured After listening to my speech, the audience will be able to list the four reasons teenagers are more risky drivers.

Two Create information hunger –Make topic relevant to audience –Tell audience how it can meet needs

Three Make it Easy to Listen –Limit amount of information Overload 3-5 main points; develop fully –Use familiar to increase understanding of unfamiliar Analogy Twin to twin transfusion –Use simple (basic) to build up to complex Inherited genes > stem cell research

Four Emphasize important points –Repetition –Signposts: LISTEN This Is Important REMEMBER

Five Use clear organization and structure –Introduction Gain attention Create a connection with audience Thesis: central idea Preview main points –Body: 3-5 main points Use transitions, internal summaries Use logical organizational pattern –Conclusion Brakelight Review 3-5 main points End with a clincher

Six Use supporting material effectively Visual aids ( CVS: clarity, visibility, simplicity) Consider revelation Vocal Citations (cite before data) Name of source ( journal, magazine, website, book ) Date of publication Author or person quoted in source Support devices: Examples, definitions, analogies, compare/contrast Quotes, anecdotes, statistics, narration

Seven Use Clear, Simple, but Vivid Language Walked Skipped Paced strolled Said Yelled Mumbled Whispered Blue Aqua Azure Navy Sapphire

Eight Generate Audience Involvement –Vocal delivery –Personalize your speech: include your personality humor; storytelling –Audience participation –Volunteers –Question and Answer Period

Remember These Steps! If you follow all EIGHT Your speech will be GREAT