Sports Advertising Communications 452 – Advanced Media Planning Christina Greer & Jynafer Castillo

Why Sports Advertising Reaching a new arena of advertising Reaching those who don’t participate in traditional media Reaching a specific audience with prolonged impressions

Anaheim Ducks 19,400 seats 19,400 seats 1.8 million guests annually 1.8 million guests annually 2005 had $36 million in gross ticket sales 2005 had $36 million in gross ticket sales 31 concerts in concerts in 2005 NCAA Division Men’s Basketball West Regionals in 1998, 2001 & ,000 season tickets for 2005/06 season 9,000 season tickets for 2005/06 season

Anaheim Ducks 57-freeway marquees 57-freeway marquees Club level branding opportunities Club level branding opportunities Scoreboard Scoreboard Signage Signage Arena Vision Arena Vision Two 320 degree LED rings Two 320 degree LED rings Rink opportunities Rink opportunities

Los Angeles Clippers Collaboration with KTLA Collaboration with KTLA :30 in-game spots :30 in-game spots In-game elements sponsoring In-game elements sponsoring Billboard in Sports Plus Billboard in Sports Plus

Los Angeles Clippers Collaboration with KSPN 710 AM Collaboration with KSPN 710 AM :30 in-game spots during game :30 in-game spots during game :30 in pre/post game shows :30 in pre/post game shows In feature broadcast element In feature broadcast element

Los Angeles Clippers 80’ courtside signage 80’ courtside signage Category exclusivity Category exclusivity Three minutes guaranteed TV time Three minutes guaranteed TV time Six minutes in-arena time Six minutes in-arena time 320 degree LED banners 320 degree LED banners 3’ x 14’ dasher boards 3’ x 14’ dasher boards Additional promotions and ads Additional promotions and ads

Good To Know Sports team or sports venue? Sports team or sports venue? How many people? How many people? Aired on national, national spot or cable TV? Aired on national, national spot or cable TV? What other events? What other events? Canceling contract? Canceling contract? Bonuses? Bonuses? Other advertisers? Other advertisers? Category exclusivity? Category exclusivity?

Commission and Compensation Agency for client – 15% Agency for client – 15% Media firm for agency for client – 15% + firm costs (5-15%) Media firm for agency for client – 15% + firm costs (5-15%)

Options, Coverage & Rates So many choices, so many possibilities So many choices, so many possibilities

Additional Info Sales reps with team or venue Sales reps with team or venue Ticket sales Ticket sales Broadcast ratings Broadcast ratings Participants Participants Website views Website views Traffic Traffic Confidentiality Confidentiality

Contract Policies Sports’ seasons Sports’ seasons Fiscal year Fiscal year Confidentiality Confidentiality

Who Benefits Diverse audience can be reached Diverse audience can be reached Fans Fans Use of MarCom Use of MarCom Integrated brand promotion Integrated brand promotion