2. WHAT IS PROFESSIONAL SPORT?

3. Is professional sport a sport or is it Entertainment? ________ is an ________ part of the ________ system of most _______ countries and operates along the same lines as any big __________ ___________ it is a form of ____________ in the business of sport i.e. Comedian ________ ________ is a form of entertainment in the _______ of ________. To be successful he must make people laugh. Jose Bautista is in the entertainment industry in the _________ of ________. For him to be successful he needs to win games. _________ is everything in ____________ sport. It reinforces ____ loyalty which in turn results in bigger ______ receipts, more sales of product with team _____, or brand higher ____ for televised ________ of games. In turn this increase in revenue means teams have more ______ to put towards superstar players

4. PROOF: ______ seats with __________ sponsors Sales of __________ Corporate _______ on ______/______/________ ______ and __________ sales at games Turning ________ like ___ _________Centre into _________ locations all to make profit __________ lots of ______ for the _______ (to run like any other large business) Contribute to _________ __________ (tourism, pay taxes, programs)

5. Historically: Even up to the 60s and 70s, __________ athletes had to have ______ in the ____ season because they were not _______ enough Today : some players are _______ _________ of dollars in their _________, ___________, ___________ etc. (pg 354)

6. Why do you think there was a major change from the 60s and 70s to now, regarding the change in salary and the way pro sport works? The _________ _________, radio, ____________, internet, magazines, _____ _______. Fans now have ____ ____ access to follow their teams ________ has reshaped the ______ of sport, caused the __________ of _________ and ___________, and has ________ the __________ and _________ of ___________ events i.e. The _______ ________ puck, TV ______ ____ in football, womens _______ ________ – smaller ________ to attract viewers

7. Broadcasting Rights: _____ is allowed to _______ what games? Leafs TV, Raptors TV, Hockey Night in Canada etc Now that people can watch the games during these ______________ the media has allowed _________ to be made in ____________ and ads on rink boards and __________, all by companies often totally _________ to sports ENDORSMENTS Endorsements of products by athletes for fans to see and want to use (often the ads have nothing to do with sport)....examples? It is often what puts athletes _________ so _______.

8. Big Players in the Business of Sport 4 major players must work together to make the business work. All 4 are essential to have success. ___________ Decides where the team will be (in conjunction with the league) Provides money for team to exist Can sell the team for a profit _____________ Produces the product the fans want to see and the agent requires for the job to be worth while Required for owner to have success _____________ Legal degree required Make commission off of player contracts ______________ Buys tickets from owners for event to watch the athletes Buys merchandise the agents have arranged through endorsements