1. Position company to acquire desired business image 4.05 Describe how Venues attract customers.

2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES http://www.metacafe.com/watch/3203592/nfl_on_fox_cowboys_stadium_tour/ http://www.theverge.com/2012/9/24/3382066/brooklyn-nets-barclays-center-the-most-high-tech-stadium-in-sports http://www.youtube.com/watch?v=EUs70OZnqpc http://www.youtube.com/watch?v=_uFt-wEj7jY http://www.youtube.com/watch?v=DV4oeYIDNLk

3. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS 1. The FACILITY – Accessibility Public transportation Handicap accessible – Surrounding area Entertainment Shopping – Parking Easy, Inexpensive, Abundant – Design/layout Historic or State of the art – Amenities Suites, Playgrounds, Attractions – Traffic Patterns Easy to access – Cleanliness

4. Design/layout Well marked signs Number of entrances/exits Unobstructed views from seats East to find seats Wide seats for comfort Modern scoreboard(s) Building appearance Sound system Concessions and bathrooms are convenient to locate Amenities Adequate bathrooms for men and women (and families) Number of concessions Types of food Amount of parking spaces Public Transportation Club level amenities Wi-Fi - ATM Cup holders The Facility...

5. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS 2.PERSONNEL – Adequate amount of workers – Friendly and helpful – Knowledgeable 3.SENSE OF SECURITY – Customers want to feel safe – Will not attend events in unsafe areas – http://video.foxbusiness.com/v/2667657054001/securing-sports-stadiums/ http://video.foxbusiness.com/v/2667657054001/securing-sports-stadiums/

6. Personnel Personnel can assist to maintain attractiveness of venue and improve the experience for attendees Maintenance Parking Ushers Ticket Sales/taker Concession Security Security can assist to maintain attractiveness of venue and improve the experience for attendees Security guards & police First Aid – DD programs Lost and found – – items or children! Announcements/paging If a facility is not secure, people will not attend to avoid dangerous situations

7. 4.05 Partner Assignment Complete the Venue Research Assignment Located on my website http://neary.cmswiki.wikispaces.net/SEM1+Activities

8. EXPLAIN AND SELECT VENUE SIGNAGE 4.06

9. PURPOSES of SIGNAGE INCREASES BRAND AWARENESS – Exposure to large numbers of attendees – Ex: Logo signage on outfield stadium wall during televised games Provide useful information to audience – What products are available at the venue? – Where products are available? – What businesses sponsor the team? Keep audience engaged – Moving Video Scoreboard – Replays, trivia, games, music, graphics, ads, score updates Increase revenue through PROMOTIONS – Businesses strive to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

10. TYPES of SIGNAGE Dasher Boards Floor graphics http://www.youtube.com/watch?v=tFWWNd6a2DE A-frames Rotational courtside messages

11. TYPES of SIGNAGE Banners Sideline billboards Electronic Message Boards

12. LOCATION of PROMOTIONAL SIGNAGE Scoreboard Sideline RACECARS – Logos on the hood of a racecar maximizes logo exposure to TV and race audience Equipment Uniform/attire

13. What promotional signage do you see?

16. Creative Signage

17. 4.06 Activity (Partner) 1.Choose a company to advertise. 2.Select one of 7 types of signage to use. 3.Use Classroom Art Supplies/Magazines to Create a model of your venue signage. 4.Present to class. Explain type of sign and where it would be located for max exposure. 5.Class vote on best signage. Prize for winners.