1. Position company to acquire desired business image
4.05
Position company to acquire desired business image

2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

3. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS
FACILITY
Accessibility
Trade area/drawing radius (surrounding businesses)
Parking
Surrounding area

4. 6. AMENITIES 5. DESIGN/LAYOUT
Respond to customer expectations for ADEQUATE FACILITIES
Example: More female restrooms than male to alleviate long lines for female restrooms
TRAFFIC PATTERNS
Overcrowding of traffic will cause people to not attend
Public Transportation
Concessions
Wi-Fi

5. SENSE OF SECURITY PERSONNEL
MAINTAIN ATTRACTIVENESS of venue and BETTER the EXPERIENCE for attendees
Maintenance Staff
Parking Staff
Ushers
Ticket Sale Staff
Concession Staff
Venues have a responsibility to provide fans with a SAFE ENVIRONMENT
Venues have POLICIES FOR SECURITY
If a facility is not secure, people will not attend to avoid dangerous situations

6. EXPLAIN AND SELECT VENUE SIGNAGE
4.06
EXPLAIN AND SELECT VENUE SIGNAGE

7. PURPOSE of SIGNAGE INCREASES BRAND AWARENESS
Ex: Logo signage on outfield stadium wall during televised game
Provide useful information to audience
Keep audience engaged
Increase revenue through PROMOTIONS
Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

8. TYPES of SIGNAGE Banners Dasher Boards Floor graphics
Sideline billboards
A-frames
ELECTRONIC MESSAGE BOARDS
Rotational courtside messages

9. LOCATION of PROMOTIONAL SIGNAGE
Scoreboard
Sideline
RACECARS
Logos on the hood of a racecar maximizes logo exposure to TV and race audience
Equipment
Uniform/attire

10. What promotional signage do you see?

11. What promotional signage do you see?