October 27, 2008 DCIA P2P and Video Conference Robert Levitan, CEO Can You Afford NOT to Use The Cloud?

P2P from rogue technology to integrated service Evolution of P2P Slide 2 | Pando Confidential

Pando Networks: not just P2P –Web services and cross platform client –Content delivery cloud of CDNs and peers –HTTP, streaming, caching –End to end encryption –Reliable delivery and rights management –P4P, PNA and CDN Multiplexer Evolution of P2P Slide 3 | Pando Confidential

P2P is a part of any next generation content delivery network –Scalability –Performance –Efficiency Evolution of P2P Slide 4 | Pando Confidential

Build your own delivery network –Source bandwidth, equipment –Build and operate facilities Issues –Cap Ex intensive –Operational challenge and risk Content Delivery Options Slide 5 | Pando Confidential

Source CDN services –Reliability –Sign commit Issues –Scalability –Cost / business model challenges Content Delivery Options Slide 6 | Pando Confidential

Use a content delivery cloud –Includes CDNs to ensure QoS –P2P extends the download and streaming capabilities to the REAL edges – the end users –P2P provides scalability and efficiency –Economic paradox: larger audience, better scalability, lower cost Issues –Ease of integration –User experience Content Delivery Options Slide 7 | Pando Confidential

Online media business today –Growing usage is not enough –Moving from digital revenues to digital profits Content Delivery Clouds Slide 8 | Pando Confidential

Content delivery clouds – Necessary to the online business model – Necessary in these economic times –Our responsibility to lead the industry Content Delivery Clouds Slide 9 | Pando Confidential

Thank you