2 Agenda DCIA Webcast by Abacast P2P Traction Use Cases Enterprise, online radio, online video About Abacast
3 DCIA Conference Webcast - Goals Serve broader audience Constrained by place, time, cost Additional DCIA service Showcase member technology
4 P2P Traction - Case Studies Enterprise - Live Video Radio - High Quality Audio High Definition Video
5 P2P Traction - Enterprise Live Video Avoids network saturation, especially at remote locations No expensive equipment Avoids hardware multicast solutions Significantly less IT staff time Abacast provides all the benefits of Multicast without any of the setup time, hassle, or expense.
9 P2P Traction – High Quality Audio Consumers gravitate towards high bit-rate streams
102009Abacast - Confidential10 Station ROI – Abacast P2P vs. Traditional CDN High quality P2P stream at almost static cost = more streaming opportunities = more inventory = more revenue
11 Audio P2P Case Study - Jetcast Situation Station streaming at 24Kbps Capped at 100 simultaneous users due to cost Not profitable Solution Implement live P2P delivery Uncapped audience @ 96Kbps Audience immediately grew to 3,000 simultaneous users Audience large enough to be relevant to advertisers Profitable Source: Abacast, Inc.
12 P2P Traction – Abacast, High Quality Video Seoul Broadcasting System 1 week broadcast Over 12,000 simultaneous viewers 1.5Mbps Windows Media Video Over 80% efficiency, over 14Gb/s bandwidth savings Over 40% reduction in server and switching hardware Total Connections Unicast Connections
13 About Abacast Founded in 2000 by former broadcasters, technologists Commercial-quality Hybrid Content Delivery Network (CDN) Live and On-Demand content Unicast and Peer-Assisted Content Monetization plus additional services Key Markets Internet Television, Online Radio, Corporate, File Delivery Metrics > 300 customers 16 different countries 46,516,274 plug-in downloads (as of July 1st, 2008) ~10 million end-user hours per month ~3.6 million unique users per month
15 Key Value Propositions – Consumers Getting highest quality content 72% choose higher bit-rate and install Ultimately drives demand and business models
16 Key Value Propositions – Publisher/Broadcaster The most choices for delivery Live and On-Demand video and audio content Windows, Flash formats plus others Hybrid Delivery Single-source (Unicast), multi-source (Secure P2P), or combination
172009Abacast - Confidential17 Longer Engagement = More Ad $ Real-time QoS has proven higher quality streaming connections vs standard unicast streaming Less skips, buffers, breaks Better user experience = longer listening times = more revenue
18 Technology Details – Live and On-Demand P2P Network
19 Evolution of CDNs TimeframeDescriptionTechnologyAudience/Quality 90 - 95Streaming,Simple 100s Real Networksdeployment32Kbps 96 –98Clusters,Increasing com-1,000s broadcast.complexity, better end-128Kbps user experience 99 – 04Edge, AkamaiMuch more complex, 10,000s Better performance250-500Kbps 05 +Hybrid (Edge True distributed,100,000s + plus P2P)good perf for all300Kbps – 3Mbps market sizes