Lexus Automotive Technology Presented by Michelle Nguyen

Introduction New Lexus Automotive technology provides driver’s with advanced safety Includes Pre-crash Safety System Adaptive Front Lighting System Night View Simulation System Intuitive Parking Assist Simulation system

Quick Commercial

Front Pre-crash Safety System System uses an algorithm to map the position of the driver’s facial features and monitors the driver’s head movements Lexus has implanted a CCD camera, which is mounted on top of the steering column with six built-in near-infrared lights that allow the system to work day and night (Lexus)

Front Pre-crash Safety Continue… When the engine is started the system automatically plots the position of the driver’s facial features and measures the face Enacts pre-crash warning buzzer, and briefly applies the breaks in warning of danger Emergency breaking preparation and pre- tensioning of the front seatbelts (Lexus)

Rear Pre-crash Safety System Front seat will move up, and forwards to provide cushion for the driver, preventing whiplash Does not operate if the seat is unoccupied (Lexus)

Rear Pre-crash Safety Continue… Rear-mounted miniature camera that constantly monitors the area around the back of the car Sensors in headrest, measures the distance b/w the passenger’s head and headrest itself Operates whether the car is stationary or moving (Lexus)

Adaptive Front Lighting System Turns the headlights to illuminate your way prior to turning the corner Left beam can rotate 0-15 degrees, left Right beam can rotate 0-15 degrees, right Self-leveling feature for changing road conditions On/off switch (Lexus USA)

Night View Simulation System Uses infrared technology to illuminate everything in front of the vehicle up to 500 ft Two lamps in the lower grille project light beams that reflect off objects in the vehicle’s path Object bounces back to a camera mounted inside the top of the windshield (Lexus USA)

Night View Simulation System Continue… A Computer than processes the reflected beams into images that are projected onto the windshield in the driver’s field of visions (Lexus USA)

Intuitive Parking Assist Simulation System Front bumper fitted with ultrasonic sensors As you approach the bumper, a pictograph appears on a plasma screen, rendering your location relative to the bumper Warning sound from speakers, depending on where the obstacle is located (Lexus USA)

Intuitive Parking Assist Simulation System Continue… Electric power steer Push a button Line the car up Control your speed with the break pedal This system helps to eliminate all the guesswork and trial-and-error (AIC)

’ vs. 07’ Sales16,58,03317,790,86220,059,49322,670, % Net Income 1,162,0981,179,2601,372,1801,644, % Toyota Motor Corporation Selected Financial Data FYE 3/31 *Yen in Millions “ Toyota's (TM) Japanese IR website reports approximately 12,000 LS460s were ordered/sold in the one month period since its launch, beating its monthly target of 1,300 by more than 9x ” (seeking alpha).TM

Bibliography AIC Automotive Information Center, "Lexus Highlights Advanced Safety and Technology Systems at the 2005 Los Angeles Auto Show." Auto Site Kelley Blue Book. 21 Nov Lexus, "High Technology Driver Monitoring System on Lexus LS." Automotoportal Automative Industry News. 06 September Automotoportal. 14 Nov Lexus USA, "Lexus Highlights Advanced Safety and Technology Systems at the 2005 Los Angeles Auto Show." Club Lexus. 8 February Internet Brands. 18 Nov Seeking Alpha, "Lexus LS460 Crushes Sales Target in Japan Debut." Automotoportal Automative Industry News. 20 October Seekingalpha. 26 Nov 2007.

THE END