How digital management tools like Hootsuite can improve your organization’s communications and messaging. Julio C. Dominguez Internet Media Strategies.

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Presentation transcript:

How digital management tools like Hootsuite can improve your organization’s communications and messaging. Julio C. Dominguez Internet Media Strategies

Optimizing Social Media An introduction to Hootsuite Free version vs. Premium version How to connect your Twitter and Facebook to Hootsuite. How to set up hootsuite Agenda:

Socialize final campaign plan with stakeholders for feedback (Meetings, events, Groups or collaborate on topic campaigns) 2. Develop Content Build a publishing calendar with hootsuite’s publisher for message frequency and social network destination Strike a balance between scheduled content and live interaction Develop hashtags and content specifically curated for each social network Coordinate with other team members to approve content

Twitter: The Average Charge per Hospitalization for Persons with #Diabetes in #BernCo is: $10, #NM Facebook:

3. Execution Build a campaign-specific hootsuite tab to monitor campaign-related terms and hashtags (tip: share streams with stakeholders) Route incoming traffic to the best resource with assignments Ensure that the tone is human and on-topic by approving outgoing messages Archive messages for later analysis 4. Measure and enhance Use custom URL parameters to link traffic from a social media campaign to conversion of on-site web goals View live engagement through message tags to optimize content on the fly or gather lessons for the next campaign (tutorial next page) Build custom analytic reports to quickly share the impact of social campaigns with stakeholders

Social Media management tools

Centralized Management Synchronized Scheduling Maximize Reach Manage Multiple Campaigns Measure and Track Results

Assign Roles to another team for posts.

Live Example: -Connect hootsuite to Tweeter/Facebook and RSS Feed -Take a picture and post

Thank You!

Questions? Or Comments? Contact Information: Bcplacematters.com Facebook: Youtube: BCPlaceMatters Julio Dominguez (505) FOLLOW US!