The Business of Selling Sports and Entertainment Ms. Jacobs Business/Marketing DECA Advisor

So… You Want to Work in the Sports and Entertainment Business?

So You Want to Work in the Sports and Entertainment Business? The Key is…..PASSION The Moral of the Story… Be careful what you wish for… For you just might GET it!

Reality of Working in Team Sports and the Entertainment Industry Long Hours Lousy Pay Frequent Turnover

Not interested in working in Sports and Entertainment?

It is a working and a learning field Thanks to the growth of Media – the Sports and Entertainment Industry has become ENORMOUS! –Section of newspaper –News segments –Radio segments –Magazines

Sports Industry has been pegged as one of the largest and fastest growing industries in the United States (Sports Business Journal, 2004) Survey of the size of the industry in 2004: $213 Billion 2 times 7 times That is 2 times the size of the U.S. auto industry and 7 times the size of the movie industry Why do we focus mainly on sports???

The Categories that Make Up the $213-Billion Sports Industry…

Sports Advertising $30.03 Billion per year = 14.1% Billboards Arena/Stadium signage National Network TV Radio National Cable TV Sports Magazines Regional TV (Network & Cable) National Syndicated TV

Spectator Spending $28.54 Billion per year = 13.4% Ticket Sales Premium seat revenue Concessions, parking, and on-site merchandise

Sporting Goods Industry $28.12 Billion per year = 13.2% Equipment used in competition Sportswear used in competition Footwear used in competition

Operating Expenses $25.13 Billion per year =11.8% Represents payments (excluding travel costs) by teams, leagues, and other governing bodies in organized sports Big Four pro leagues, player payroll = $6.1 B Big Four pro leagues, other = $5.81 B Colleges = $6.04 B Minor Leagues = $600 M

Gambling $20.24 Billion per year = 9.5% Pari-mutuels (including horse/greyhound racing) Internet Legal sports books (Source: State of Nevada Gaming Control Board, annual reports of state racing commissions, Internet Gambling Report by Christiansen Capital Advisors)

Travel $17.68 Billion per year = 8.3% Represents money spent by groups for travel to and from organized sporting events –Spectators –Colleges –Big Four Pro Leagues –Minor Leagues –Other

Professional Services $16.61 Billion per year = 7.8% Facility and event management Financial, legal, and insurance services Marketing and consulting Athlete representation

Medical Spending $13.85 Billion per year = 6.5% Total Injury Costs: Soccer = $3.39 Billion Baseball = $2.16 Billion Softball = $1.28 Billion Football = $1.27 Billion Track & Field = $1.12 Billion (Street & Smiths SportsBusiness Journal research)

Licensed Goods $11.50 Billion a year = 5.4% Represents sales of merchandise officially licensed by leagues, teams, and other sports properties

Media Broadcast Rights $7.67 Billion per year = 3.6% Big Four Pro Leagues plus NASCAR = $5.29 Billion Colleges = $1.06 Billion Other = $640 Million

Sponsorship $7.03 Billion per year = 3.3% Represents money spent on sponsorship of leagues, teams, broadcasts, and events. (Sources: IEG Sponsorship Report, Street & Smiths Sports Business Journal League Report Card)

Facility Construction $2.98 Billion per year = 1.4% U.S. stadiums U.S. Motor Speedways U.S. arenas

Multimedia $2.34 Billion per year =1.1% Magazines (circulation revenue) Computer and Video Games Videos and DVDs Books

Endorsements $852 Million per year = 0.4% Endorsement vales of top 75 athletes, coaches, and sports personalities

Internet $426 Million per year = 0.2% Ad spending Subscriber fees –Yahoo Sports –ESPN Plus –Etc.

What does this mean…?? … That there are now -- and will be for the foreseeable future -- LOTS of jobs and opportunity in the Sports and Entertainment Industry Your biggest question then is to decide WHERE you want to focus your energies…

So… How do you get a job in Sports and Entertainment??

So… How do you get a job in Sports? IntroductoryIntroductory call Job in sports Working for a team –Sports advertising (from agency or client angle) –Sports law –Sports agent –Sports medicine –Athletic equipment manufacturer –Sales executive –And the list goes on…

So… How do you get a job in Sports? cont. There are a TON of jobs working in the sports field. Organizations will be looking for sharp, enterprising, resourceful employees that do not mind paying their dues. This is a commodities industry – and YOU are the commodity.

So… How do you get a job in Sports? cont. The line of people wanting to get into this industry is never ending, it is one of the MOST COMPETITIVE industries out there It is a WHO YOU KNOW industry that starts with WHAT you know…

Get Your Start Right Out of High School

HOTTESTOne of the HOTTEST new degrees in the market today is a SPORTS degree. Dr. David StotlarAccording to Dr. David Stotlar at the University of Northern Colorado, there are approximately… …programs being offered currently in Sports Management at colleges and universities across America. 250

Get Your Start Right Out of High School cont. NASPE NASPE = National Association for Sports &Physical Education NASSM NASSM = North American Society of Sports Management ( SMPRC SMPRC = NASPE and NASSM have teamed up to create the Sports Management Program Review Council

How can you get that Experience now?

Get involved in LWs athletic and drama department to help them raise money for their programs. Selling tickets to games and other school events Nothing happens unless someone SELLS something! Welcome to Sports and Entertainment Marketing, the opportunities are endless….