1. Reasons a sports/entertainment property needs marketing
Sports Marketing
Standard 1.2
Reasons a sports/entertainment property needs marketing

2. Objective Two
Identify reasons a sports or entertainment property would utilize marketing

3. What IS Sports Marketing
Sports Marketing is the application of marketing principles to sports/entertainment properties and to non-sports products using sports.
Simply:
Sports Marketing is the Marketing of Sports
Sports Marketing is Marketing Through Sports 1

4. Marketing OF Sports
Applying marketing Principles to the marketing of a “Sports Property”
Sports Properties: Examples of “Property”
League -Team
Athlete -Stadium -Arena
Program -Event -Meet
Competition -Contest
10. 11

5. Marketing OF Sports Athletes Agents Ticket Sales Representative
Ticket Collection
Marketing Writers
Sports Journalist
Parking
Merchandise Vendor
Director of Marketing
Sponsorship Sales Executive
Director of Communications
Security
Maintenance
Concessions
Sports Announcer
Agents #21

6. Impact of professional athletes and stars on marketing
Allows consumers to form a “Personal Identity” that matches who they want to be.
The human brain recognizes celebrities so we place additional “value” on products they endorse

7. Positive and Negative Celebrity Endorsements
Using the Internet, find 2 celebrities that would be Positive (good) endorsements for your “Product” and 2 celebrities that would be Negative (bad) endorsements for your “Product”.
Explain why

8. Team performance and Star Power

9. Seasonal Interest High Season Peak vs. Off Season
Adjusting your marketing campaigns to the ongoing events. Targeting important events and national or global holidays for your industry.
Looking at a calendar, identifying appropriate opportunities and capitalizing on them.
Peak vs. Off Season
Peak: Highest volume in sales and customers. The busy time of year.
Off Season: Lowest volume in sales and customers. The slow time of year.
High Season
Movie Industry high season is holidays & summer.

10. Activities to Promote a Property
Sales and Advertising (print and electronic)
Billboard
Electronic Signage
Newspaper
Magazines
Websites and online ads.
World Premiere: The first public performance (as a theatrical production) anywhere in the world.
If SUU needed to get more use out of their “big” buildings-how would they do it?

11. Activities to promote cont.
Press Conferences
An interview given to journalists by a prominent person in order to make an announcement or answer questions.
Midnight Madness Events
An annual event celebrating the upcoming college basketball season in which a team opens its first official practice to the public, often combining it with a pep rally and other fan friendly activities.