1. Chapter 14
Sport Careers
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2. Sport Careers
What are the professional opportunities for those in sport management?
How can preparation in physical education, exercise science, and sport assist individuals in sport media?
How can professionals increase their marketability in these areas?

3. The Sport Enterprise
Sports and fitness are BIG business – wholesale business generates more than $74.2 billion in sales.
Sports equipment sales reached $ billion. Golf led sales with $2.5 billion.
Exercise equipment sales topped $4.49 billion. Treadmills accounted for nearly 25% of this total.
Sales of sport apparel totaled $31.4 billion
Sales of athletic footwear rose to $ billion, with running shoes accounting for $3.89 billion in revenue.
Sports licensed product sales topped $12.79 billion.

4. Sport Spectator Interest
Premier sport events, such as the Olympics, Super Bowl, NCAA Basketball Final Four, National Basketball League Championships, and Major League Baseball’s World Series, are watched by millions of people worldwide.
In 2010, expanded coverage through online and mobile broadband brought the competition to billions of fans.

5. Sports and the Media
NFL receives more than $3.1 billion a year from television rights.
CBS paid $6 billion to telecast the NCAA men’s basketball tournament for 11 years.
NBC paid $4.38 billion for broadcast and digital rights for the 2014 and Winter Games and the and 2020 Summer Games.

6. Sport Management
… study and practice involved in relation to all people, activities, organizations, and businesses involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation-related; and, sport products can be goods, services, people, places, or ideas.
Parkhouse & Pitts

7. Four Factor Analysis of Sport Management (Blann)
Managing
Sport
Experiences
Management
The Sport
Enterprise
Organized
World

8. NASPE-NASSM Sport Management Competencies
Sociocultural dimensions in sport
Management and leadership in sport
Ethics in sport management
Marketing in sport
Communication in sport
Budget and finance in sport
Legal aspects of sport
Economics in sport
Sport governance
Field experience in sport management

9. Sport Management Career Paths
Sport Administration
Sport Clubs and Centers
Sport Facilities
Sport/Leisure Social Services
Sport Marketing
Sport Communications

10. Careers in Sport Management
Athletic administration
Director of Collegiate Recreation
Director of Corporate Recreation
Sport facilities management
Sport retailing
Professional organizations
Sport tourism

11. Careers in Sport Media Sport Broadcasting Sportswriting and Journalism
Sport Photography
Sports Information Director
Web Developer

12. Performance and Other Sport Careers
Dance Careers
Professional Athletics
Only 1.3% of NCAA men’s and 1% women’s basketball players go pro; football---2%, baseball %, although opportunities are growing.
Officiating
Certification required at most levels-- must know rules of sport as well as good officiating mechanics.
Sport Law

13. Entrepreneurship Should I be an entrepreneur? Examples:
Do I have a viable, marketable service or product?
Is there a consumer desire for the service or product?
Examples:
Personal trainers
Consultants
Mobile fitness and health appraisal business
Personal coaching
Computerized skill analysis
Sport instructional camps and schools

14. Increase Your Professional Marketability
Education
Development of talent
Build on experiences progressively
Entry level positions
Career ladder
Fieldwork and Internships
Volunteer work
Networking