Mobile Apps Expand Your Distribution Generate New Revenue

Location-based mobile app platform that delivers to students late breaking campus news along side real-time ads from local merchants.

Why Mobile? For college students and their phones… o 60 – 80% own a smartphone o 38% can’t go more than 10 mins without checking it o 25% use it during EVERY single class o 77% use it to ‘regularly’ consume the news o Mobile media usage per day (1 hr 4 mins) exceeds print newspapers and magazines combined (44 mins) Ad revenue trends… o Newspapers represent 4% of media usage, but had 15% of ad revenue o Mobile represents 10% of media usage, but had only 1% of ad revenue o Location based ads will reach $6.2 billion by 2015 o 87% of retailers say smartphones offer ‘a lot’ or ‘somewhat a lot’ of value in driving traffic to them Data Sources: Hackcollege.com (Nov 2011), Wakefield Research (Jun 2011), UC Boulder (Apr 2010), eMarketer (Dec 2011 and Feb 2012)

Integration with RSS feed for immediate content distribution and no additional content management Allows sorting by sections and keyword search Content optimized for mobile viewing Incorporates photos & streaming multimedia News On The Go

Advertising Beyond Banner Ads Real-time ads are designed for end user so ads are seen as a resource Ads are sortable by distance from user’s current location, time left or ad category App serves as QR code scanner to electronically track redemptions

Support For Advertisers Simple interface to post and schedule ads Rich analytics for all past ads, including Impressions, Views and Redemptions iCT call center serves as an extension of your staff to keep advertisers engaged and content fresh

Support For Success Ongoing sales training through staff transitions Marketing support for app downloads Professional marketing material semi-customized to your brand Click to watch the video. This will be customized for your publication

Options To Get Started App Platform o Use of iCT platform with custom branding o Incorporation of iCT ad system into your existing app o Or, start with iCT platform as your students build your app and then incorporate the iCT ad system Developer Account o iCT developer account o Publication developer account

Existing Partners as of May 1, 2012 Detailed Client Lists Available Upon Request

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