What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.

Slides:

Advertisements

Similar presentations

Building a Social Media Strategy Everything you need

Advertisements

INTRODUCTION TO BLOGGING. WHAT IS A BLOG? Blogs are all about opening up your knowledge, expertise, processes and goals to your customers Blogs are online.

Social Media and the University of Bath. 10 th September 2010.

Driving more business to you!. Is your business easy to find online ?

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

@position Rajiv Parikh CEO, Position Social Media Strategies Panel May 19, 2010.

Delivering effective campaigns through social media.

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

The changing Role of Social Media in Emergencies Communications & Resilience Workshop Falkirk, 28 th February 2012 Stefan Raue School of Computing Science.

Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.

Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.

Social Media Sessions Social Media - Research Alan Long Senior Account Director.

Slide 1 smallbiztrends.com Blogs: Today’s Marketing and Sales Tool for Business SEM Made Simple Anita Campbell – May 2007.

GETTING STARTED WITH BUSINESS BLOGGING INTRODUCTION TO BLOGGING.

Social Media & the Enterprise, Part 1 Social Media 101 An Introduction to User-Driven Communities & Content for Business Leaders Presented by Sean Gallagher.

The Marketing Landscape. Partnering & Packaging Creates authentic experiences that provide a unique sense of place Keeps visitors in town longer Stretches.

Reaching your audience in the digital age Sarah Fracek Account Executive, Social Media Director.

Technology for Nonprofits Social Media & Web 2.0 Natalia Smirnov Media Productions & Communications Coordinator University Community Collaborative of Philadelphia.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and

The Cost of “Free” in a Digital Age A Guide for SMEs Stephanie Webb Managing Director.

1 Chapter 22: Social Media and Marketing Copyright Cengage Learning 2013 All Rights Reserved Introduction to Designed & Prepared by Laura Rush B-books,

Social Media for Authors Overview by Bennett Gavin Social Media Strategist for eBooks2go.

Mary Lai MBA, BSc(Hon) Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

Social Media Marketing & Management Mrs. Piotrowski 1.

Plugging In Connecting with your Membership On Line T HE A MERICAN L EGION.

Proprietary and Confidential Digital Marketing for Local Businesses & Brands MEASURING SUCCESS OF ONLINE ADVERTISING INITIATIVES Bob Bradley – VP Sales.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

© Daemon Group 2008 From communication to conversation Why Government needs to embrace Social Media May 2009.

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Utilize promotions to drive social activity and engagement Objective: Generate.

Utilizing Social Media & Multimedia Communications.

How CareSearch uses social media to promote palliative care and interact with consumers and health professionals Tieman JJ, Koop E CNSA Conference July.

Social Media Facilitated by: Caroline Egan Carmichael Centre for Voluntary Groups.

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

Social Media & The Chaplain. Social Media Social Media Is Consumer generated media it is media that is designed to be shared, sharing means that it is.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

What is Social Media? And how best to use it.

Five Hardest Jobs to Fill. 1 Software Engineers and Web Developers – The demand for top-tier engineering talent sharply outweighs the supply in almost.

Hawaii Clean Energy Initiative Online Presence. Social Media Utilize promotions to drive social activity and engagement Objective: Generate “noise” across.

What Is Wiki ? Wiki is a piece of server software that allows users to freely create and edit Web page content using any Web browser. Wiki supports hyperlinks.

The 10 th Knight International Symposium on Online Journalism April 17, 2009 Diverse Business Models in Online Journalism – Are We Trying Hard Enough?

How Analytics Can Reveal the Success (or Failure) of Digital & Social Media Strategies Amanda McGowan.

+ Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions.

Providing Relevant Content Parker Mason. Know your audience.

GET YOUR CUSTOMERS HOOKED WITH CONTENT MARKETING Presentation at IHM, Stockholm CU revised June, 2011.

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Week 3: Microblogs and Personal Branding

© 2009 Eyeblaster. All rights reserved What it means to you Channel Connect for Search.

Five Key Ingredients to Building an Online Media Brand November 20, 2014.

How Much is Enough? International Symposium on Online Journalism April 8, 2005.

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.

Public Relations & Social Media

Business consultation and training centre LatConsul.

Cross Promotion with Social Media

INTRODUCTION TO NEW MEDIA DR. BURÇE ÇELİK. THE NEW NEW MEDIA Words and photos were new on the net, now videos, news feed, RSS, apps are there. New hardwares.

Tom Lump Lake County Fair Kara Moon Porter County Fair.

2010: The New Ways to be Found Online Using Word of Mouth to Generate Business Leads.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Public Relations & Social Media. Public Relations What is.

Digital Marketing Strategy by BCP Design. Digital Marketing Strategies In a digital age, where most users have computers and mobile devices, accessing.

Customize this slide for your business!

Introduction to Chapter 22: Social Media and Marketing

DIGITAL CURB APPEAL Learn how to leverage on technology and utilize all your social media platforms for publicity. .l.

Best Useful Social Media Tips For Online Reputation Presented By:- Abhinav Shashtri.

Social Media Interview

TIPS TO INCREASE YOUR SOCIAL MEDIA PRESENCE Grow Your Social Media Presence in Right Direction.

Presentation transcript:

What Role will 2.0 Play in the Newsroom Geoff Wilson Atex

Agenda

Twitter – Web 2.0 Poster Child

Conversation – The New Old Idea “The best comments are often way better than the posts that generated them.” – Fred Wilson, VC

Why Twitter Works Micro-blogging platform where everyone contributes. A reply is a comment is a post is a conversation. Real people talking to real people cross cutting boundaries. The API has 10x the traffic of the website. “the amount of activity around the API has been the most surprising experience” – Biz Stone, Founder

Newspapers – Not Quite Web 2.0 Newspaper blogs fail to increase the public dialogue When hosted by a newspaper… 80% of bloggers do not respond to comments Almost 25% of blogs had no posts in the 5 day period “the results of our study call into question whether newspapers are wasting valuable staff resources" from a study of US newspaper blogs by Ball State & Nevada Universities

Newsrooms with a Web 2.0 Future Integration Comments RSS Communication Convergence

Expanding Your Reach

The New Audience

Media – In all Shapes & Sizes U.S. online users watched 12 billion online videos in May, up 45 percent from the same period in comScore Video Metrix Fred, the fictitious creation of 14 year old Lucas, has 45 million views of his videos on YouTube. Driven by new smart phones, mobile revenue is predicted to increase 16% annually SNL Kagan, MediaPost

Metrics – More than just circulation Mine click-stream data. Use search engines to track the conversation. Show metrics to users. Include web metrics in the editorial environment. Provide benefit to the user and they’ll embrace 1984.

Classification Expensive to do right – No easy solution. Find benefits to classified data before investing in classification; start small. Web 2.0 “cheats” and outsources to their users.

Caveats Maintain trust in your brand. Quality & Speed – There is a trade-off. Business and editorial processes must change; technology is an enabler, not the answer.

Recommendations Web 2.0 is a two-way medium. Print ways don’t always work on the web. It is all about conversation. Engage your readers in discussion. Try new channels for hosting the conversation. Mobile. APIs. Devices. Let your readers personalize their experience with your content. Make use of the rich metrics available to drive editorial decisions

Questions