Social Media – How it works Social media and business. What is this hoopla all about? Real People. Real Conversations. On Real Objects & Ideas. Did you hear it? Everyone’s doing it … and we are not talking about sex. SOCIAL MEDIA MARKETING FOR BUSINESS ? Its all about LISTENING & ENGAGEMENT Its how to keep your user’s & their network’s sentiment positive and perked up around your product or services.

Social Media – The Facebook Impact Facts at a glance, the Facebook Over 1.26 billion users Over 728 million active users daily 250 million pictures uploaded, everyday Over 3 million active fan pages; over 4.75 billion shares User time spent 351 minutes on desktops & 914 minutes on mobile Total friend connections: 150 billion Male users: 42% CAN YOU AFFORD TO IGNORE THIS MARKETPLACE ?

Social Media – Lets go for it.  Yeah, RU geared up for this marketing?  Of course, lets create a FB page and begin with it....DUH. RU THINKING NOW? LETS LOOK AT UR ‘ GO SOCIAL ’ PLAN I have a FB page. (gr8) I have a twitter page. (ok) Do U have a social media team? Not required. (hmm.. why the heck I need one? Even my secretary can take care of Facebook for us.) Orders: Hey, hand over my FB page to her, lets get social. OR create and FB page my dear and start updating.

Social Media – Outcome Status on our social media campaign. ROI... is there any such measure? Fan Likes: couple of hundreds, or maybe couple of thousands FB shares: hardly FB likes per post: I never thought that’s important People talking: How is that related? OUTCOME: Sales: ZERO; ROI: ZERO AFTER 6 MONTHS, HOW DID YOUR TEAM’S ‘GO SOCIAL’ FARED.

Social Media – UR competitor What did competition do differently? Fan Likes: In lakhs Other benefits: viral success of several key posts Product sale on rise: X % increase is sale on social recommendations ….. Wondering why you lacked behind? BECAUSE UR COMPETITION HIRED A STRONG SOCIAL MEDIA TEAM LETS LOOK AT UR COMPETITON ‘GO SOCIAL’ RESULTS.

Social Media – Lesson learnt Lets change the way your social brand presence is working…. Investing in FB marketing INVEST IN FACEBOOK MARKETING. INVEST ? Yes. Invest. Invest Benchmark investment with ROI ROI ? Yes. Measure ROI on financial and non-financial impacts. LESSON LEARNT. HOW TO TURN THE TABLE AROUND?

Social network – How does it work for you Friendship & engagement redefined. Social sentiments influence people’s buy decisions. Over 22 billion Facebook share button is viewed daily by people. Over 63% social users have confirmed switching buy decision based on social feedback. IGNORANCE = UR BRAND’S DEATH WHAT ARE REAL PEOPLE DOING? People lives do not revolve around your brands, they revolve around life. -Mike Araus

Social Media – Benchmark Financial & Non-financial impact Increased brand awareness ‘Likes’ count increase Increased brand mentions Positive brand sentiments AND… INCREASED SALES TOO ! And you thought its only about FAN COUNTS ? HOW SHOULD BUSINESS BENCHMARK THEIR ROI ON SOCIAL MEDIA?

Social Media – What we do How good is your social strategy? Are you integrating SOCIAL EFFORTS with your OTHER MARKETING ? Are you creating UR BIG IDEA interactive CONTENT for social, web & mobile? Are you focused on FAN ENGAGEMENT or on FAN COUNT ? Are you ANALYZING to FIND KEY INFLUENCERS & creating CONTENT targeted at them …contd. YOUR TACTICS ARE AS GOOD AS YOUR STRATEGY

Social Media – What we do How good is your social strategy? Are you MEASURING ROI and EVALUATING the COMPETITION ? and OF UTMOST IMPORTANCE Do you have TOTAL RIGHT BRAINS with CREATIVE INSTINCTS brainstorming your better ideas? YOUR TACTICS ARE AS GOOD AS YOUR STRATEGY If yes, YOU don’t NEED EXCEL INTERNET

Excel Internet- Contact << You can reach us WE COOK GREAT IDEAS … AND GREAT SOCIAL RECIPES Excel Internet Pvt. Ltd. C-699, 2 nd Flr., Sector 7, Ramphal Chowk, Dwarka, New Delhi T: EXCEL INTERNET AT YOUR SERVICE