2013-2014 District Assembly Miles Petroff - DG Debbie Harris – PR Chair Welcome! District 5300 Social Media.

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Presentation transcript:

District Assembly Miles Petroff - DG Debbie Harris – PR Chair Welcome! District 5300 Social Media

Your PR Committee  Debbie Harris – PR Chair  Las Vegas Rotary Club  Jennifer Weed – Social Media Chair  Red Rock New Generations Club  Will Kelso – Social Media/Online Marketing  San Gabriel New Generations  Rachel Diehl – Press Releases, Traditional Media  Red Rock New Generations Club  Anne Aldrich – Press Releases, Traditional Media  Lancaster/Palmdale  Richard Reed – Online Marketing  Las Vegas Rotary Club  Bob Basile – Content Writing  Rancho Del Chino

Rotary Refresh  Betsy VanDeusen  Red Rock New Generations  Nestor Jimenez  Foothill Communities

Social Media is FREE  Social Media is here to stay and can be a big part of your Club’s outreach  Start slow so you don’t become overwhelmed  Have a Social Media person on your PR Committee (or more than one)  Begin with a Club Facebook Page  Post often and use photographs

Type Create a Page in Help

Choose Company, Organization or Institution

Facebook will walk you through it

District 5300 Website

New District 5300 Banner

Facebook: District 5300 Page

Facebook: Rotary International

Connect with Rotary Event Pages

Connect with Other Pages  Administrators of Club Facebook pages should connect with other Pages as their Club  Pages that have many followers can increase the likelihood of a Club’s Posts being seen on the News Feed by more people  Connect with Business Pages of fellow Rotarians  Also connect with the District Facebook page

Edit Page to Change “Use Facebook as”

Connect with Other Rotarian Pages as Your Club’s FB Page

You Increase the Exposure of Your Page

The Power of Sharing Pew Research 2012 Average # of Facebook Friends is 229

Now My 2,000+ Friends May See It

Rotary is Listed in Current Positions

And Again in Organizations

Rotary on Twitter – Follow Them

ReTweet

Introducing Quarterly Webinars  Beginning in August, quarterly live webinars will run for three consecutive weeks each quarter at different times of the day:  Week 1 7:30am  Week 2 Noon  Week 3 6:00pm  Topics to be announced  Open to all Rotarians who want to learn more about how to effectively use Public Relations and Social Media to increase awareness

Rotary International: Four Way Test  Of the things we think, say or do (Post, Blog, Tweet or Text): 1. Is it the truth ? 2. Is it fair to all concerned? 3. Will it build goodwill and better friendships ? 4. Will it be beneficial to all concerned? Common Sense, Etiquette, Good Manners!

District Assembly Miles Petroff - DG Debbie Harris – PR Chair Thank you! District 5300 Social Media