1. Jessica McNannay Jennifer Russell Rachel Seed

2.  Earned Media: ◦ PR ◦ Word of Mouth ◦ Facebook ◦ Twitter ◦ MySpace

3.  Buy targeted advertisements for “news feeds”   Group Pages  Applications http://www.whoppersacrifice.com/http://www.whoppersacrifice.com/

4.  “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

5.  Conversations are open ◦ Hard to monitor employees using Twitter (Tweet Scan)  Sometimes perceived as SPAM ◦ Keep number of posts reasonable 2-3/day  Negative Messages towards companies  Maintain Twitter, new hires

6.  Earned Media is less expensive  Creates community  Get message out quickly  Comcast: addresses negative messages and fixes things ◦ Increases Customer Service

7.  Customer service is already a priority for their business ◦ Jet Blue ◦ Southwest Airlines ◦ Zappos ◦ Comcast

8.  http://adage.com/digital/article?article_id=1 35837 http://adage.com/digital/article?article_id=1 35837  http://www.getelastic.com/twitter- marketing-tips/ http://www.getelastic.com/twitter- marketing-tips/  http://www.getelastic.com/ecommerce- microblogging-twitter-marketing/ http://www.getelastic.com/ecommerce- microblogging-twitter-marketing/  http://www.readwriteweb.com/archives/zapp os_twitter.php http://www.readwriteweb.com/archives/zapp os_twitter.php