Facebook Advertising Basics

◦ BONUS -What do your Current Fans like? ◦ How to use the Power Editor ◦ How to get tons of new fans fast with ads ◦ How to promote your post successfully ◦ How to create multiple images in a few clicks ◦ How to split test adverts in Facebook ◦ How to target buyers in Facebook

= Facebook Graph Search!

 Interests of people who like [Your fanpage]  Pages liked by people who like [Your fanpage]  Groups of people who like [your fanpage]  Favourite music of people who like [your fanpage]  Do the same for your competitors  Join the groups and pages!

 Buyers are often in Facebook groups – such as ours  Or they talk about products (try and identify some)  What groups will your potential buyers be in?  What products will they have bought?

 wereditor/ wereditor/  I will now demo an Interest Type Ad  Set to CPM, low bid  Duplicate and set for other interests, books, all areas you identified from last week’s homework

 Only 10% to 16% of fans will normally see a post  Don’t click the Promote Post button!  Want fans to see your post?  Create a Page Post ad in Power Editor (see demo)

 Unusual images  Borders  Badges  Pointers  Use Photoshop OR  I create these using a tool called – 7 day free trial (no card) then $14.95 per month

 Create new ads once per week  Don’t edit an existing ad, create new ones  Change your picture once per week  Change the ad text regularly too