Agenda ADAM in business one liners What are we facing ? ADAM offers: – Media services – Page Building – MIS – SDK Who uses it ? The future Q&A

ADAM business proposal ADAM is a middleware toolbox, with state of the art applications as well as a developers toolkit ADAM enhances your digital supply chain : – Organizes your digital assets – Shortens cycle time in lay out & prepress – Reduces FTE-cost in product management and catalogue creation – Brings ‘virtual’ business processes under real control – Gives a tool to control ‘corporate identity’

USP flexibility and level of productization integration with standard front-end ( MS Office, Adobe Creative Suite ) and back-ends ( ERP like Baan, SAP, JD Edwards ) use of standard technology based on MS platforms

1, 2,... CD Wire service Image file Digital camera How it started! Today! Today/Tomorrow! Scanner CMYK Prints Printer New transparency Image file Web, monitor Plotter

Consequences: 40% of all files in a ”system” are duplicates 20% of all files can be re-used without modifications 30% of all files can be re-used with minor modifications 80 times per week the ”layouter” spents time in searching... 3 hours per week per person are waisted on file administration 3,5 hours per week per person are wasted on transferring files These numbers come from the GISTICS Media Asset Management Report dated 1999 ! Today, it is even worse !

The solution: Image file Wire image Image file WEB/ e-business Scanner Digital camera CD Prints PowerPoint Local Color- printer New physical originals Plotter SMS/MMS

ADAM offers Media Services

ADAM media services Asset Management System Guided searches:

ADAM media services Asset Management System Mosaic result (or list view) Direct download Language versions Basket: Used assets within Where used

ADAM media services Asset Management System Collect assets in baskets to order in bulk (FTP, CD-ROM,...)

ADAM media services Asset Management System Collect assets in baskets to edit meta data in bulk

ADAM media services Download centre

ADAM media services Adam is also: No limits on meta-data (no limits on n° of attributes, nor length of content)

ADAM media services Adam is also: Special attributes e.g. Link-attribute... Link to other assets

ADAM media services Adam is also: Special attributes e.g. Query-attribute Auto-Link with other Databases on attribute- level

ADAM media services Adam is also: Keyword searches on any word in the meta- data (also content of PDF, Quark, InDesign, Word, PPT,...) Search for Jeep and brochure 2002

ADAM media services Adam is also: Keywords are matched against document content, making meta-data obsolete in some cases Word Jeep was found in the content of this QXD- file

ADAM media services Adam is also: Automatic mirror of directory structures on servers and MIS-systems

ADAM offers Page Building Automatic document-creation

ADAM offers page building Automatic document-creation

ADAM offers page building Automatic document-creation

ADAM offers page building Automatic document-creation

ADAM offers page building Automatic document-creation

ADAM offers page building Automatic document-creation

ADAM offers page building Automatic document-creation

ADAM offers page building Automatic document-creation

ADAM offers page building Automatic document-creation

ADAM offers page building Automatic document-creation on the fly PDF creation

Roll out of marketing collateral ADAM offers Page Building

Roll out of marketing collateral Online document corrections/translations

Roll out of marketing collateral Online document corrections/translations

Roll out of marketing collateral Online document corrections/translations

Roll out of marketing collateral Online document corrections/translations

Roll out of marketing collateral Online document corrections/translations

Roll out of marketing collateral Online document corrections/translations

Roll out of marketing collateral Online document corrections/translations

Automatic catalogue creation ADAM offers Page Building

Automatic catalogue creation Shortens cycle time in lay out & prepress and considerably reduces FTE-costs – Niko Catalog Movie Niko Catalog Movie

Automatic catalogue creation

ADAM offers MIS

MIS Adam is also: Workflow via status attributes, keeping the history of changes on this attribute

MIS Track & Trace Overviews via web-interface:

MIS – management dashboards Management Follow-up activity via Track&Trace Get all kinds of reports and logging

ADAM offers SDK

Who uses Adam ? FileServer Account Execs Customers Everyone in & outside the company ! DTP Multimedia Management ERP e.g. SAP CRM e.g. BAAN ADAM DataBase ADAM Security Layer

Integrate with the existing: ERP Back-end Front-end OfficeBrowser DTP... CRM No additional programming No modifications in security SAP-Compatible Any user, any language, any interface

What is Adam ? Adam is also: Customer specific interfaces via SDK (software development kit)

Who uses Adam ? Customers: Get the right image in the right resolution and file format

FT 500 Customer base extract

The future... Microsoft Office Plug-ins Office-users can access the ADAM-environment from within Word, Powerpoint, Excel, Mail, etc. The chosen asset is inserted with 1-click. No more copy/paste between apps. RSS-feeds RSS or Real Simple Syndication, keeps you up-to-date with any changes in the database. Single Sign On / Virtual workplace Support of Active Directory and WebDav: only 1 login in the “domain”. DRM (Digital Rights Management)

Microsoft Office Plug-in demo

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