PDG Prof. Dr. G. K. Thakral Assistant Rotary Public Image Coordinator RI Zones 4 & 6A

Each one of us has a Public Image Companies, Brands and Organizations have a Public Image Cities, States and even Countries have a Public Image

Look at the Images of these People... What feelings do you get ?

Look at these Images … What comes to your mind ?

Public Relations and Public Image Public Relations What we tell people about ourselves, our club activities, events and services … It is the crafted message that we give to the community It is an effort to create awareness about us and to establish our credibility Public Image How we are perceived… How is our club seen by the community It is the Public opinion about us PUBLIC ROTARY

We can only try and control our MESSAGES.1 We cannot control our Public Image…

HOW DO PEOPLE MAKE THEIR OPINION? WHAT WE SAY The written or crafted messages contribute only 20% to the Public Opinion WHAT WE DO: 80% share to our Public Opinion comes from How do we Behave, How do we Conduct ourselves, and How do we Act ? Therefore, 80 % of message is non-verbal & Involuntary 20% of message is written/verbal & Voluntary This 80% is known as ROTARY’s BODY LANGUAGE

Rotary’s Body Language plays a Crucial Role If our 80% is not able to leave a Good & Positive Impression… It doesn’t matter how attractive we Make our 20% by way of Crafted Messages...

We are under constant Watch..... Our Actions, Our Behaviour, Our Conduct are under constant vigil of the people and the communities Rotary Actions in here General public out there

What Creates Rotary’s Public Image Behavioral Image of Rotarians Rotary’s Core values Visual Image of both

Public Image is a result of… That’s why we need to put emphasis on Public Image ‘Doing good’ & ‘Letting people know about it’ We excel in the former, But often struggle with the latter

So let’s talk about the Messages that we send, and How do we send them ?

Rotary has its own unique language, that even some Rotarians don’t understand. How will general public understand it ?

Communicating with non-Rotarians Don’t understand our jargon or acronyms They don’t care about our Classification system They have no concept of so many names attached to one organization Write like a non-Rotarian, because people: They don’t care about Our International President Our Annual Theme And why we keep changing them every year They are not interested in the year Rotary started

How are we known by our Global Public ? Never Heard of Rotary Know Name Only Some Familiarity The Global Survey 4/10 Persons 40% 4/10 Persons 40% 2/10 Persons 20%

“We are the greatest story never told. Quite simply, strengthening our brand is essential to Rotary’s future.” : Jennifer E Jones RI Director

We need to reposition our image which we recognize has faded in many parts of the world : K.R. Ravindran RI President

Doing business without advertising is like winking at a girl in the dark… You know what you are doing but others do not know it…. We need to promote Our Brand

The Brand

What is a “Brand” A distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market

Brand confusion?

The Brand

OUR MASTERBRAND SIGNATURE (Our Official Logo)

Brands Evolve

Rotary BRAND has evolved, too

FLEXIBLE AND CONSISTENT

How do we project our Brand? Rotary Club of Delhi Rotary Delhi South Rotary Delhi Metropolitan RI District 3011 Rotary Delhi Central Rotary Club Delhi Rajdhani

What is happening, we are banging the drum with… Apani Apani dhapali…. Delhi South Delhi Rajdhani Delhi Metropolitan Delhi Central Delhi Delhi West New Delhi Delhi Midtown

How should we project our BRAND District 3011 Delhi Central Delhi Metropolitan

What should happen ? Rotary Delhi West Rotary Delhi South Rotary Delhi Central Rotary Delhi Midtown Rotary Delhi Rotary New Delhi Rotary Delhi Rajdhani

The core of Public Relations is The art of Story Telling "Sometimes reality is too complex. Stories give it form." --Jean Luc Godard

Telling Our Rotary Story We need to tell our story in ONE Voice, in a COMPELLING Manner, with a CONSISTENT Message and the story has to have a TOUCH OF HUMANITY….

Imagine the Impact….. Million Members Delivering a Consistent Message 1.2 Stronger Brand More Members, More Donors, More Partners Greater Impact of Rotary We need to promote Our Brand

How to Share OUR STORY With Traditional & Electronic Media Prepare Notes on: Your Project What. Who. Where. When. Why. How The Media in Your Community Create a List & Assess their Needs

TRADITIONAL MEDIA PRINT MEDIA English & Vernacular Dailies & Periodicals ELECTRONIC MEDIA Local / Regional / National TV Channels All India Radio / Private Fm Channels OUTDOOR Hoardings Bus Panels Traffic Signage

ONLINE MEDIA YOUR CHANNELS Website. Blog. Youtube. Twitter. Linkedin. Facebook. Instagram. ers SHARING Tumbler. Digg. FB Pages

ROTARY MEDIA PRINT The Rotarian. Rotary News. Rotary Samachar Governor’s Monthly Letter. Club Bulletin ONLINE Rotary Showcase Rotary Voices E_Flash Rotary

MAKE ROTARY VISIBLE TO PEOPLE

Now that is a public image! The creation of an artificial reef for the revitalisation of the marine environment and to improve the livelihood of fishermen the Philippines.

A good public image for Rotary helps in Creating a favorable environment for Rotary to achieve its goals Building of a sustainable organization

Bang the Drum and Don’t Stop it

Thank You