Online Press Rooms: What works—and what doesn't— for journalists Ragan Communications Teleseminar, June 2005 Hilary Marsh

Ragan Communications, June 2005hilary marsh, contentcompany.biz 2 A little about me… background in print publishing—editorial, catalogs, corporate communications focused on online content since 1996 –Web content strategy –content management technology – content and strategy many different kinds of clients: nonprofits, associations, small businesses, corporations

Ragan Communications, June 2005hilary marsh, contentcompany.biz 3 Agenda 1.Understand why journalists come to your site and to your press room 2.What a well-equipped press room should have 3.Interesting add-ons to consider 4.Best practices 5.Some dos and don'ts 6.How to tell if your press room is working 7.Think of your entire site as a press room 8.Real quotes from real journalists

Ragan Communications, June 2005hilary marsh, contentcompany.biz 4 My info Hilary Marsh Content Company, Inc fax