1. Aim: what are the stages of e-commerce?
Do Now: Handout
HW: Finish Electronic Brochure

2. Stages of e-commerce Stage 1 – Electronic Brochure
Stage 2 – Corporate Expansion
Stages of e-commerce

3. A company’s first try on the Web “brochureware” sites
Sights include:
Limited information about a company
Description of products or services for sale
Contact information such as phone, fax, , address
Simple order form that can be printed out
Electronic brochure

4. Corporate expansion More information about the company It’s History
Job openings
Relevant press release
GOAL is to provide consumers with a lot of information so that the company can build
Customer loyalty
Brand recognition
4. GOAL is to “Communicate Corporate Information”
Corporate expansion

5. Let’s review! Describe a company’s first try on the “Web”.
What does this site typically include
What is the second stage? Describe this stage.
What are the goals of the second stage? Which do you think is more important? Why?
Let’s review!