1. How to use social media to make your business buzz David Kligman, AAA Steve Crescenzo, Ragan Communications Sept. 5, 2006

2. About me David Kligman Strategic publications manager (electronic and print media) Five years with AAA Background  Associated Press writer/editor (7 years)  Delta Dental corporate communications (2 years)

3. About my company AAA (California State Automobile Association) 7,000 employees in Northern California, Nevada, Utah, Colorado, Arizona, Southern California (Irvine) 100+ locations Roadside service, insurance, travel

4. What is social media at AAA? Online tools used to share opinions, insights, experiences and perspectives “Join the Discussion Now”  Discussion thread  Feedback string  Virtual discussion  Instant dialogue tool

5. How it works – briefly Tool part of daily intranet articles Employees click “Join the Discussion Now” link Simple login (user ID, last four SSN digits) End of each article includes a box to add opinions or questions Click submit – comments post instantly