1. How to get the best PR for your nonprofit  on a shoestring budget Ragan Communications teleseminar August 31, 2006

2. Agenda About your instructor Find out how to:  Incorporate creative and effective PR tactics that don’t cost an arm and a leg  Stretch your current budget for the most impact  Measure your PR tactics and prove that they work  Increase your PR budget by educating your stakeholders Q & A How to get the best PR for your nonprofit  on a shoestring budget August 31, 2006

3. Your instructor: Kirsten Lambert Almost 20 years of marcom experience Writer/editor of Nonprofit Communicators Update Roles in corporations and NFPs Work for Kraft, Budget Rent a Car, Chicago Sun-Times, U.S. Cellular, AOA, YPPA, AAOS, SAVE International, ORS How to get the best PR for your nonprofit  on a shoestring budget August 31, 2006

4. Mission: (not) impossible Understand your nonprofit’s mission Know goals and objectives Use goals/objectives as basis for PR planning Refer to mission, goals, objectives in all PR decisions If not aligned, don’t do it! How to get the best PR for your nonprofit  on a shoestring budget August 31, 2006

6. Mission: (not) impossible (cont.) Set goals/objectives for your PR Make them measurable, achievable, realistic Prioritize Clips are not goals More on measurement later … How to get the best PR for your nonprofit  on a shoestring budget August 31, 2006