& #noiOnDemand If you are experiencing technical difficulties, please visit to read frequently asked webinar tech questions. Welcome! We will be starting the training session shortly. noi12.co/OnyC98

& #noiOnDemand VOTER REGISTRATION PLANNING & TRAINING Trainer: Chris Torres, NOI Facilitated By: Hope Wood, NOI

& #noiOnDemand INTRODUCTIONS NOI On Demand Me & You Norms

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& #noiOnDemand INTRODUCTIONS NOI On Demand Me & You Norms

& #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

& #noiOnDemand FOLLOWING THE LAW

& #noiOnDemand AGENDA Choosing a Voter Registration Site Setting up Staging Locations for Volunteers Volunteer Recruitment and Training Engaging Constituents Advertising and Earned Media Q&A

& #noiOnDemand Presenter: & #noiOnDemand & #noiOnDemand & #noiOnDemand Christopher Torres Campaigns Director – Latino Constituency New Organizing Institute

& #noiOnDemand & & & CHOOSING A VOTER REGISTRATION SITE

& #noiOnDemand & #noiOnDemand & #noiOnDemand & #noiOnDemand WHERE DO WE FIND UNREGISTERED VOTERS?

& #noiOnDemand The community you’re trying to register should live, work and play in the locations you choose. High-traffic location Find a visible spot where you can see people coming and going CRITERIA FOR PICKING A LOCATION

& #noiOnDemand EXAMPLE OF LOCATIONS: CONSTITUENCY: Young Latinos in Phoenix, Arizona GOOD LOCATIONS: Barber shops, beauty salons, Mexican restaurants, High Schools, College football games, Community college campuses, Fairs and festivals, Neighborhood soccer matches, DMVs, Light Rail Stops, Churches, community centers, YMCA, local gyms, Local coffee shops, taco shops. BAD LOCATIONS: NASCAR races, Senior Citizen Centers, Where Else? (Wrong Crowd) TOO EASY, NOT ENOUGH IMPACT: Libraries, Art Festivals, Farmer’s Markets

& #noiOnDemand T RAIN S MALL B USINESS O WNERS & L EAVE A V OTER R EGISTRATION B OX

& #noiOnDemand GEOGRAPHY & TURF: U RBAN, S UBURBAN, AND R URAL Different Locations to Consider for Voter Registration

& #noiOnDemand URBAN VOTER REGISTRATION: A PARTMENT C OMPLEXES AND D ENSE C LUSTERS OF H OMES Strategic canvassing can be most effective in urban areas Identify a Registration Captain within an apartment building/complex Buildings/complexes may allow a nonpartisan representative to set up a voter registration table in the lobby

& #noiOnDemand SUBURBAN VOTER REGISTRATION POPULAR HANGOUTS : MOVIE THEATERS, CONCERT VENUES, BUSY POST OFFICES, COMMUNITY CENTERS, ETC. Where people are in line, we should be registering voters Use google maps to search your turf and find locations

& #noiOnDemand RURAL VOTER REGISTRATION: REQUIRES PATIENCE AND RESEARCH TO FIND POCKETS OF UNREGISTERED VOTERS Requires face-time with local leaders and small business owners. You need to build relationships and become a part of the community Building the volunteer structure to do voter registration on organizer’s behalf Special attention should be given to special populations: i.e. Native American community.

& #noiOnDemand & & & SETTING UP A STAGING LOCATION

& #noiOnDemand STAGING LOCATIONS!

& #noiOnDemand SETTING UP A STAGING LOCATION – Should be visible and easy to find. – Volunteers should be able to meet up, receive training and get debriefed. – Should be the same location (Consistent). – Somewhere with shade – Restroom – Box with prepared materials – Box to drop of completed forms

& #noiOnDemand STAGING LOCATION (CONTINUED) Materials needed: – Scripts – Clipboards – Voter Registration Forms – Maps & Directions – Pens – Water & Snacks – Tally Sheet – Sign-In Sheets

& #noiOnDemand & & & VOLUNTEER RECRUITMENT

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& Volunteer Outreach Three strategies we use to recruit volunteers: 1.In-Person 2.Call Parties 3.Partnerships with organizations that have a volunteer base

& #noiOnDemand OVERALL: Provide a script & Train your volunteers Always know what you want to ask; have specific times, dates, and places. Best time to call is 5:30pm-9:00pm. Set clear goals for the # of calls to be made by each volunteer Tally & enter your data into a database Celebrate! VOLUNTEER RECRUITMENT CALLS - BEST PRACTICES

& #noiOnDemand The path to meaningful commitments The path to meaningful commitments 1.Connect 2.Context 3.Commitment 4.Catapult

& #noiOnDemand Recruitment Cycle

& #noiOnDemand & & & TRAINING YOUR VOLUNTEERS

& #noiOnDemand TRAINING VOTER REGISTRATION LAUNCH AGENDA BEFORE: Welcome & Relationships ( 10mins) – Ice-Breaker – Share Stories Review Strategy & Our Purpose ( 5mins) – Get Clear on Goals – Remind Volunteers about why we’re doing this work Voter Registration Training ( 10mins) – Review Voter Registration Form – Go Over the Clip board materials – Role Play DURING: Check-in on your team ( Every Hour)

& #noiOnDemand TRAINING VOTER REGISTRATION LAUNCH AGENDA (CONTINUED) AFTER: Tally Up & Report (5mins) – Data enter forms so you can remind these new voters about election day – Turn In forms within 24 hours Evaluate (10 Mins) -Listen to stories - Report the results! Celebrate & Recruit for Next Action!! (10mins)

& #noiOnDemand The path to meaningful conversations The path to meaningful conversations 1.Connect 2.Context 3.Commitment 4.Catapult

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& BEST PRACTICES Demeanor (Smile, Shake the person’s hand!) Make Sure all the Materials are visible (glue or tape a “Register to Vote Here!” on the back of the clipboard) Fill Out the Form Together (Side By Side) Review The Form with the Voter (before turning it in) Have a pledge card handy!

& #noiOnDemand SAMPLE PLEDGE CARD

& #noiOnDemand & & & EARNED MEDIA

& #noiOnDemand TIMELINE: 3 Weeks Out– Send Initial Press Release 3 weeks Out (two days after sending releases) - Call Everyone you send the press release to. 2 weeks out: Send another round of physical and electronic press releases. 2 days out: Send one last round of press releases and make as many calls as you can. MEDIA OUTREACH

& #noiOnDemand & #noiOnDemand & #noiOnDemand & #noiOnDemand QUESTIONS?

& #noiOnDemand Evaluation

& #noiOnDemand WHAT’S NEXT: THIS WEEK Voter Registration Week - August Voter Registration Strategy and Legal Issues - Mon, Aug 27, 2012 at 1 PM EDT - Explain the need for voter registration - both from a nonpartisan civic engagement/emerging majority perspective, and a base-building/good data perspective - and outline some of the legal issues people should be aware of. Voter Registration Data - Tue, Aug 28, 2012 at 1 PM EDT - Review strategies how to capture and use data from voter registration drives. Voter Registration Planning and Recruitment - Wed, Aug 29, 2012 at 1 PM EDT - Discuss selecting the right voter registration sites, planning a staging location, recruiting constituents to be registered, communicating with the press, and recruiting volunteers. Voter Registration Message and Online Tools - Thu, Aug 30, 2012 at 1 PM EDT - Covers effective messaging for getting people to register, and online tools to help with registration. Social Media - Fri, Aug 31, 2012 at 1 PM EDT The basics of using social media (especially Facebook and Twitter) effectively to supplement existing campaign programs.

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& #noiOnDemand & #noiOnDemand & #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership HOW CAN I SUPPORT NOI ON DEMAND?

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