SOLUTIONS FOR THE EFFICIENT ENTERPRISE Sameer Garde Country GM,India

CONFIDENTIAL November 19, 2009 SOLUTIONS FOR THE EFFICIENT ENTERPRISE Only the efficient thrive. Efficiency is being redefined by the current economy. PREMIUM ON EFFICIENCY + Economic uncertainty + Increasing demands on IT + Focus on TCO + Expansion in Emerging Economies WORKFORCE TRANSFORMATION + Web Mobility + Consumerization + Millennials + “Desktop” follows the user vs. the device CONSOLIDATION AND VIRTUALIZATION + Do more with less + Scale flexibly + Extended refresh cycles + Increase staff productivity CLOUD SERVICES + Managed & Modular Services + IT-on-demand + Applications on-demand 2

SOLUTIONS FOR THE EFFICIENT ENTERPRISE CONFIDENTIAL November 6, 2009 The Status Quo Is Not Sustainable Demands on IT continue to expand Budgets are flat to down Strategic investments limited to running the business 3

CONFIDENTIAL November 19, 2009 SOLUTIONS FOR THE EFFICIENT ENTERPRISE Strategic spending to improve the company Maintaining legacy IT environment The first step in greater IT efficiency is challenging the cost of running your IT today. 80% of $1.2 trillion is spent annually just to keep the lights on. TODAY’S IT REALITY 20% 80% 4 Strategic spending to improve the company Maintaining legacy IT environment TOMORROW’S IT POSSIBILITIES 50%

CONFIDENTIAL November 19, 2009 SOLUTIONS FOR THE EFFICIENT ENTERPRISE And labor remains the key driver of IT cost. DATACENTER COSTS Deploy10% Operate25% Support10% Facilities7% Network 11% SW9% HW23% 50% LABOR Innovate processes and out-task to improve labor efficiency Upgrading to newer/ greener hardware will reduce operating and labor requirements Plan5% 20% 80% 5

CONFIDENTIAL November 19, 2009 SOLUTIONS FOR THE EFFICIENT ENTERPRISE Dell will help you unleash innovation by improving your IT efficiency. $200B IN IT SAVINGS 1%<50% AN INDUSTRY COMMITMENT A COMMITMENT TO BUSINESS EFFICIENCY A COMMITMENT TO IT EFFICIENCY 6

CONFIDENTIAL November 19, 2009 SOLUTIONS FOR THE EFFICIENT ENTERPRISE 7 Our Mission: Deliver measurable value by powering enterprise efficiency through innovation without legacy EFFICIENT CLIENT COMPUTING FOR PRODUCTIVITY EFFICIENT DATA CENTER FOR SCALABILITY EFFICIENT CLOUD SERVICES FOR FLEXIBILITY

CONFIDENTIAL November 19, 2009 SOLUTIONS FOR THE EFFICIENT ENTERPRISE 8 MOST EFFICIENT PORTFOLIO OF TECHNOLOGIES POWERFUL ECOSYSTEM OF INDUSTRY LEADERS + ITaaS. SOLUTIONS. SERVICES. Dell brings together all the elements critical to driving efficiency in the enterprise

CONFIDENTIAL November 19, 2009 SOLUTIONS FOR THE EFFICIENT ENTERPRISE STANDARDIZESIMPLIFYAUTOMATE + Achieve uniformity + Reduce number of moving parts + Slash costs + Eliminate. Unify. + Consolidate + Virtualization + Reduce touch points + Shrink risk + Boost productivity + Reduce manual interaction + Manage growth Dell has a proven approach to unlocking enterprise efficiency. STRATEGIZEPLANIMPLEMENTMANAGEMONITOR GOVERNANCE / ITIL / SECURITY 9 THREE STEPS TO IMPROVED IT RETURNS

SOLUTIONS FOR THE EFFICIENT ENTERPRISE CONFIDENTIAL November 6, 2009 We know we can do this for you because Dell has done it for itself already. 10

CONFIDENTIAL November 19, 2009 SOLUTIONS FOR THE EFFICIENT ENTERPRISE AUTOMATE + Image and deploy servers in hours, not days or weeks + Reimaged client systems “self service” in about an hour + Managed 130,000 servers and clients from one console 11 Dell has already returned 30% to strategic spending and is on track to achieve to 50/50 by % 80% STANDARDIZE + Moved 97% of systems to x86 + Used only two primary server images (.Net/Windows and Oracle/Linux) + Single global client image START SIMPLIFY + Reduced application footprint by 25% per year over three years + Replaced multiple regional systems with single global instances + Aggressively deployed virtualization in production environment + “Virtual first” for all new applications 50% EXITING CY2010 Strategic spending to improve the company Maintaining legacy IT environment TODAY’S IT REALITY

CONFIDENTIAL November 19, 2009 SOLUTIONS FOR THE EFFICIENT ENTERPRISE 12 VIRTUALIZATION Consolidate physical servers 20:1 Cut up to 50% of capital and operational costs STORAGE OPTIMIZATION Tiered storage alone can cut costs over 50% A sound archiving strategy can cut storage costs 25% AUTOMATE IT MANAGEMENT From configuration to help desk, free-up IT resources by automating client operations CLOUD SERVICES Centrally manage thousands of systems to cut support costs – up to 42% MANAGE MOBILITY Deploy software, backup and encrypt data, manage licenses and track mobile workforces Five areas ready for the efficiency sea change

CONFIDENTIAL November 19, 2009 SOLUTIONS FOR THE EFFICIENT ENTERPRISE MANAGE MOBILITY VIRTUALIZATION STORAGE OPTIMIZATION AUTOMATE IT MANAGEMENT CLOUD SERVICES + Reduced software asset reporting time by 60% + Patch 90%+ of client in under 72 hours + Consolidating servers up to 30:1 + Virtualized 7,000+ servers while eliminating 6,000 servers for $100M+ savings over two years + Increase storage capacity by eliminating need for >$800,000 of tape-based storage + Saved $150M+ migrating off UNIX to Linux on Dell x86 + Reduced the number of IT administrators needed for patch management up to 75% + Accelerated trouble- ticket resolution + Reduced the number of individual software tool applications previously needed to solve help desk issues + 81% decrease in management costs + 30% increase in productivity by rolling out laptops with Dell Distributed Device Management Services + Consolidation of 8:1 + Hardware utilization increased to 75% + Managed data growth with minimal IT staff + + Improved image refresh time by 50% + Increased new PC configuration by 86% + Cut application deployment from two months to two weeks + DCS server requires 18% less power + On-site parts kiosks save at least one day per month of the repair team’s time A few recent examples and outcomes. 13 CLIENT CASE STUDIES