Unit 2: Music Management (Part B – Short Term Associates) Players, People, Processes prepared by Philip Rothschild, Missouri State University, Entertainment Management Program

Gathering a Team for the Talent

Short Term Associates

1. Supporting Artists Same as discussed under long term associates. May also be short-term associates.

2. Coaches, Choreographers, Costume Design “It’s about ___________” –Vocal, choreography, stage, media  Are you a singer or performer?  Do you sing or do you engage?  Vocal, stage presence coaching  Media coaching  Wardrobe, make-up

3. Promoter Promoter may be __________, internal staffer of the venue, chief promoter of a firm like ________. Promoter may be __________, internal staffer of the venue, chief promoter of a firm like ________. Most often_______ marketer of talent Most often_______ marketer of talent Book an artist, or create a booking, by finding place and time for performance Book an artist, or create a booking, by finding place and time for performance Agent or management might sell several dates to a local or regional promoter Agent or management might sell several dates to a local or regional promoter

Promoter takes on _______ and financing event Promoter takes on _______ and financing event Serves as liaison between artist, local media, and public Serves as liaison between artist, local media, and public Heavy _____, handsome _____ sometimes Heavy _____, handsome _____ sometimes –Sidebar: Mark West, Downhome Productions, promoting Petra on Oct 29.

4. Publicists/PR Firms Advertising vs. Publicity (PR) Advertising vs. Publicity (PR) –Advertising is often a function of Marketing –Paid ___________ may also be ___________ may also be –a function of marketing, –a separate department, –an outside agency (firm or individual) A “publicist’s” objectives are different than marketing A “publicist’s” objectives are different than marketing –Objective is to generate interest of print, TV, and radio –Usually via human interest, novelty –Coverage is not “paid-for,” but… Big ___________ Big ___________

Most important tool of a publicist is the _____________ (see sample) Most important tool of a publicist is the _____________ (see sample) Who uses them Who uses them –Personal manager – introduce artist to others –PR firm – send kit to media or in connection with other events –Talent agent – send to prospective employers and promoters –Advertising dept of record label – campaign to promote records or tour

5. Road Manager, Road Crew, Technicians Behind the scenes personnel Behind the scenes personnel Newsboys – largest portable amphitheater – road crew of Newsboys – largest portable amphitheater – road crew of _____________ – oversees logistics; transfer of equipment, accessories, wardrobe _____________ – oversees logistics; transfer of equipment, accessories, wardrobe –Footloose – 3 tractor trailers –Beauty – 26 tractor trailers

More on the Road Road Crews – travel by night work by day (and night) Road Crews – travel by night work by day (and night) –Arrive hours before talent –Some are per event ________ and ________ technical and stage crew

6. Production Companies  Specialist: Audio/Video/Lighting/Rigging  Local/National Production Company –Down Home Production, Nixa & Nashville, TN  Presidential Visits Stockholder Meetings  Martina McBride Wal-mart  WWF Women of Faith –Brantley Sound Associates, Nashville, TN  Serves the United States and abroad with high quality audio support and sound systems. 

Production Companies  Contracted by _________  Significant Investment in Equipment  Significant Investment in Technical Expertise  Interacts with Promoter or Event Planner

7. Record Producer  Short term or long term –  Example: Garth Brooks  “I want a marketing guy”  Hired by ________ if Label Artist  Hired by ________ if Independent  Per album basis or per track basis

Examples  Mutt Lang – Shania Twain  Nathan DeGesere – Kathy Trocolli  Grammy Winning Producer  Usually charges labels around $10,000 per tune “inclusive”  Independents, $5000 per song “inclusive”  Travis Cottrell – Living Proof  One song for video project will be between $2000-$5000  Producer is responsible for much including arrangements, hire players, BGVs, others  Producer or label may hire studio technical staff  Engineer, other

Knowledge, Skills and Attitudes What do you know? What do you know? What do you need to know? What do you need to know?  Next time