SocialLife4 1 © Harris Interactive #SocialLife4 The definitive survey of UK social media use from Harris Interactive July 3rd 2014 follow

Slides:

Advertisements

Similar presentations

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

Advertisements

WHO ARE THE LATINOS IN SOCIAL MEDIA?

National Consumer Agency Market Research Findings: Online Discount Sites July 2012 Research Conducted by.

Dunedin Chamber of Commerce Social Media & Marketing For Your Business September 23, 2009.

Inspired by Iceland Social Media Monitoring Heartbeat October 17th, 2011.

What Can Social Media Do For You? Social Media Overview - Courtesy of CFSG1.com.

National Consumer Agency Shopping and Pricing Market Research Findings August 2009 Research Conducted by.

Basic Marketing Social Media: Catch the Buzz By: Eric Elliott BusRates.com.

Consumers & Online Privacy: Agenda Background and objectives General attitudes to the internet Attitudes to online data and privacy Attitudes to.

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

Is Social Media right for you? by Social Media Travelers

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

Technological Convergence for Institutions & Audiences

Page 1 Social Media and GCU Stephen Robertson, Web and Digital Marketing Manager.

Understanding students online IAB and The Student Room Research April 2011.

U.S. Christmas Spending 2003 n $120 billion total was spent during the Christmas shopping season n $18.5 billion of this was spent via the Internet n 15.5%

Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.

A Test of Usability By Shannon Johnson.  What is the site’s purpose? In their own words: “Barnes & Noble.com leverages the power of the Barnes & Noble.

+ Social Media proposal Presented by- Social Club Media 18 th July.

Ireland Results July 5th 2012 Sponsored by:. 2 Presentation Agenda 1.Introduction →Background →Coverage and Methodology 2.Main Findings →The Media Evolution.

Social Networking – The Ways and Means Rosey Broderick May 2011.

2012 SOCIAL MEDIA AND MOBILE TECHNOLOGY SURVEY PRELIMINARY RESULTS.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

Fairfax Metro Mobile Research Study October 2012.

Mobile Madness: Is Your Company’s Marketing Up To Speed? Presented by Mike McCloud President/CEO.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

LEE, JEONGHWAN Korea Internet & Security Agency ICT Use Statistics of Households and Individuals in Korea August 2014.

Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.

Utilizing Social Media for School Nutrition (or any department) Wesley Delbridge, R.D. Chandler Unified School District.

State of Digital in Nigeria E-commerce Terragon Quarter 1.

Embracing social media in the NHS Gayle Culross, Communications Manager, NHS Tayside *in the time that it takes to read this, another 14 people will have.

Reputation 2.0 RTReview – your guest review management tool.

Smartphones, TouchPoints and News NEWS. 2 We know from comScore that newsbrands reach 77% of the smartphone audience… Source; comScore Mobile Metrix February.

JOIN THE MOBILE REVOLUTION AND MOBILIZE YOUR BUSINESS Interactive Consortium International, Limited.

How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.

Banking & Retail in the Digital Age Hiba Fayad Al-Iktissad #DGTLU.

Task 1 Research on any 2 of the following: Online shopping Online banking Web broadcasting Social networking sites Discuss the disadvantages and advantages.

IABNZ presents… Social Media Marketing October representing NZ's fastest growing and exciting industry 1.

The Future of Influence Nate Elliott Research Director Forrester Research October 23, 2008.

The e-tailing group/PowerReviews 1 st Annual Community and Social Media Survey Prepared by the e-tailing group September, 2009.

1 1 I:401098\ \Pres\Pan European Deck 2004 EIAA European Media Consumption Study II Pan-European Results October 04 EIAA European Media Consumption.

Internet Initiatives Presented by Jenny Canfield Director for Operations.

IAB/SKY VIDEO FORMATS EFFECTIVENESS. Growth in online video spend not equal to investment in robust research around online video Need for industry research.

Social Media 101 An Overview of Social Media Basics.

THE POWER OF SENSE. DEBRIEF THE BRAND: TARGET AUDIENCE:GOALS: -Raise Awareness about deafblindness desease -Raise the profile and public engagement of.

Meet the connected consumers! How Tablets, Smartphones and Facebook are changing the way consumers shop across retail categories.

Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.

Periscope How to broadcast your way to more Closings Brought to you By: YOUR INFO PHONE NUMBER NMLS#

SOCIAL MEDIA. TODAY Facebook for Business Facebook Groups Facebook Profile & Business Page Networking on Facebook What not to do on Social Media.

With OVER 750 Million ACTIVE users it’s NO LONGER a question of ‘IF’ a business should have a Facebook Business Page (FanPage) Discover How QuarterMoonPlumbing.com.

Survey into Changing Media Use in the Online Age.

VITAL. From mobile web, to twitter and Facebook, magazine media publishers have transformed themselves into multi-platform providers of high quality original.

Benefits of social media for business to an organisation LO3 P1 Florence Morris-Duffin9406The Blandford School.

Social Media What is it and How do I do it? Fulton County Public Library By Jon Gaskill.

Content Marketing in Travel Industry. Today’s Workshop 1.What is Content Marketing 2.Steps to Creating Your Strategy 3.Generating Content Ideas 4.Working.

How Chapters Can use Social Media Mark Storace Sacramento Chapter March 2013.

Joan Garrod Philip Allan Publishers © 2016 Media use among children and young people.

Technology Tips and Safety for Teens. Social Networks Social Networks are internet applications which are used to facilitate communication between users.

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. How to Own the First Page of Google for Your Brand …and dominate.

1 Digital Landscape (20 mins ) Coverage of digital market Market Trend Statistic Mobile User Data Mobile User Behavior Statistic Customer bonding Demographic.

BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.

St. Anne’s Baslow Online Safety Before we start… O Throughout this meeting I hope to provide information that you will find useful in keep your.

SOCIAL CUSTOMER THE UNDENIABLE AUTHORITY OF THE THE DAWN OF THEDIGITAL AGE, along with the explosive growth of social media, has forced the evolution.

How Chapters Can use Social Media Mark Storace Sacramento Chapter Jan 2011.

Holiday season e-commerce in the U.S. - Statista Dossier

Skype 24/7 Support : BroadNet-SMS Lebanon : /1/2 Dubai : London :

REACHING COLLEGE STUDENTS

Know your Market to Grow your Market Cyberspace - India

National Consumer Agency Market Research Findings:

DIGITAL MARKETING COMPANY Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote.

Presentation transcript:

SocialLife4 1 © Harris Interactive #SocialLife4 The definitive survey of UK social media use from Harris Interactive July 3rd 2014 follow

2 © Harris Interactive #SocialLife4 SocialLife4

Social platforms included 3 © Harris Interactive #SocialLife4

Brand profiling 4 © Harris Interactive #SocialLife4

Usage & Awareness trends 5 © Harris Interactive #SocialLife4

Sept 13 Among social media users aged 11+ Aided brand awareness May 14 6 © Harris Interactive #SocialLife4

Sept 13 Among social media users aged 11+ Aided brand awareness May 14 7 © Harris Interactive #SocialLife4

Sept 13 Among social media users aged 11+ Aided brand awareness May 14 8 © Harris Interactive #SocialLife4 = Strong growth

May 14 Among social media users aged Aided brand awareness among 16-24s years 9 © Harris Interactive #SocialLife4

May 14 Among social media users aged Aided brand awareness among 16-24s years 10 © Harris Interactive #SocialLife4

Facebook is dominant 11 © Harris Interactive #SocialLife4 0% 10% 20% 30% 40% 50% 60% 70% 40%50%60%70%80%90%100% Have an account Use daily Bubble size reflects average original monthly content per user Among social media users aged 11+

Platform categories 12 © Harris Interactive #SocialLife4

Platform categories 13 © Harris Interactive #SocialLife4

Hares 14 © Harris Interactive #SocialLife4 Active user Tweets per month Account holder Sept 13 May 14

Platform categories 15 © Harris Interactive #SocialLife4

Snails 16 © Harris Interactive #SocialLife4 Sept 13 May Active user Tweets per month Account holder

Platform categories 17 © Harris Interactive #SocialLife4

Less so among 16-24s 18 © Harris Interactive #SocialLife4 0% 10% 20% 30% 40% 50% 60% 70% 40%50%60%70%80%90%100% Have an account Use daily Bubble size reflects average original monthly content per user Among social media users aged 16-24

Active use (last 30 days) Total16-24MaleFemale Average © Harris Interactive #SocialLife4 Among social media users aged 11+

Up / down / no change since Sept 13 Active use (last 30 days) === +1 ==-2+4-3= = == =-4+4-8=== == == =+2= Average © Harris Interactive #SocialLife4 Among social media users aged 11+ Total16-24MaleFemale

Sites likely to stop using Total16-24MaleFemale * None (in next 12 months) * None of 22 sites 21 © Harris Interactive #SocialLife4 Among social media users aged 11+

Previous day use of site 1 hour 59 minutes 1 hour 25 minutes 1 hour 4 minutes 30 minutes 1 hour 1 minute 1 hour 2 minutes 45 minutes 22 © Harris Interactive #SocialLife4 Among active site users

Previous day use of site 23 © Harris Interactive #SocialLife4 Among active Facebook users 1 hour 45 minutes 2 hours 12 minutes 1 hour 42 minutes 1 hour 11 minutes 2 hours 10 minutes 2 hours 55 minutes 1 hour 41 minutes 1 hour 47 minutes years Male Female years years years years 65+ years years 1 hour 59 minutes

Other Sept 13 May 14 Most important site 24 © Harris Interactive #SocialLife4 Among social media users aged 11+

Twitter mocks Facebook © Harris Interactive #SocialLife4

... but actually! 26 © Harris Interactive #SocialLife4 others Among active Twitter users who have used the platform in the last 30 days

US context 27 © Harris Interactive #SocialLife4 Source: Piper Jaffray, via BI Intelligence

Average of per month per social media user Ave. monthly volume per active site user 39 (+1 since Sept 2013) Share of voice Total share Up / down since Sept © Harris Interactive #SocialLife4 Among social media users aged 11+

How we connect 29 © Harris Interactive #SocialLife4

Percentage of users who access platform by mobile phone or smartphone Sept 2013 May 2014 Increasingly mobile social 30 © Harris Interactive #SocialLife4 Among active site users

31 © Harris Interactive #SocialLife4 The social media pound (£)

14 % have bought a product or service they came across on social media 14 % in the last 30 days 32 © Harris Interactive #SocialLife4 Among social media users aged 11+ The social media pound (£)

9% have bought a product or service recommended by a contact on a social media site 7% have bought a product or service after seeing an advert on a social media site © Harris Interactive 33#SocialLife4 33 © Harris Interactive #SocialLife4 Among social media users aged 11+

Clothes Books Music Video games DVDs / Blu-ray Electronic products Cinema tickets Groceries Tickets for a gig / concert Hotel accommodation Toys Travel services 22% 23% 28% 22% Books Music Clothes Groceries Video games Cinema tickets DVDs / Blu-ray Hotel accommodation Tickets for a gig / concert Toys Electronic products Work lunch 20% 23% 19% female male Most popular items 34 © Harris Interactive #SocialLife4

£1-£5 £6-£20 £21-£50 £ % 31 % 29 % 31 % £93 £ p £ Last 30 days spend average £1-£5 £6-£20 £21-£50 £51+ 9%9% 24 % 32 % 33 % £89 £ p £ Last 30 days spend average 35 © Harris Interactive #SocialLife4

£2.4b per annum £1.9b per annum © Harris Interactive 36#SocialLife4 36 © Harris Interactive #SocialLife4 The social media pound (£)

Social complaints 37 © Harris Interactive #SocialLife4

22% 10% Complain now and again Complain whenever they have a problem Peaks at 45% among males aged Bashtagging 32% Up 7% since September © Harris Interactive #SocialLife4 Among social media users aged 11+

#SocialLife439 © Harris Interactive Services complained about (on social media platforms) 25% 23% 22% 18% 13% 12% 9% 6% 17% 15% 12% 7% 8% 5% 4% 2% Ever Most often Sale Mobile Operator ISPUtilities Provider Pay TVAirlineFinancial Services HotelHigh St Retailer Train Operator 39 © Harris Interactive #SocialLife4 Among social media bashtaggers

Believe it is important to share bad service with others 46% Believe that social media always gets a faster response than other methods of complaint 36% Bashtagging – why? #SocialLife440 © Harris Interactive

Completely resolved 44% Partly resolved 26% Unresolved 30% Bashtagging – outcome? 41 © Harris Interactive #SocialLife4 Among social media bashtaggers

Social influence Please rate each of these brands based on what you have seen or read about them on social media sites in the last few months? 1 = mainly negative, 5 = neutral, 9 = mainly positive (on brand perceptions) The highest rated brand achieves 6.6 out of 9 compared with a low of Service providers and newspapers are least likely to benefit from positive social media influence 42 © Harris Interactive #SocialLife4

Focus on Twitter 43 © Harris Interactive #SocialLife4

20% 40% 60% 80% 100% Aware of name Have account Used last 30 days Use daily Focus on Twitter 44 © Harris Interactive #SocialLife4 0% Among social media users aged 11+

Focus on Twitter Very positive - will likely use Twitter more in future Don't like changes but will use Twitter as now Don't like changes - will use Twitter less in future Positive - will continue to use Twitter as now Don't like changes - will stop using Twitter Account holdersActive usersInactive account holders 45 © Harris Interactive #SocialLife4

Focus on Twitter This sounds interesting and I will investigate the site Non-users I am still not interested in signing up to Twitter 46 © Harris Interactive #SocialLife4

#SocialLife47 © Harris Interactive 47 © Harris Interactive #SocialLife4 Wrap up

#SocialLife48 © Harris Interactive 48 © Harris Interactive #SocialLife4 Wrap up

#SocialLife49 © Harris Interactive 49 © Harris Interactive #SocialLife4 Wrap up

#SocialLife50 © Harris Interactive 50 © Harris Interactive #SocialLife4 Wrap up

51 © Harris Interactive #SocialLife51 © Harris Interactive 51 © Harris Interactive #SocialLife4 Thanks for joining us today

52 © Harris Interactive #SocialLife4 follow Lee