1. Reputation 2.0 RTReview – your guest review management tool

2. Why reputation matters? quality character Reputation is your overall quality or character as seen or judged by people in general* reputation influence Good reputation creates positive influence Influence Influence is the shaping of thoughts, perception or behavior * Merriam Webstar Dictionary ** Image courtesy Plusverde, sxc …however we live in an extra-ordinary world

3. ..influenced by internet where in one minute… 2 million Over 2 million search queries made via Google 6 million At least 6 million Facebook pages are viewed worldwide 100,000 Over 100,000 Tweets are posted 204 million More than 204 million emails are sent $83,000 Amazon rings up about $83,000 in sales * Source- Intel ** Photo courtesy sxc …in other words, communications are speeding-up fast…

4. …they are talking about mood, sports, cinema, business, life in general….. and YOU! People are talking to each other… 1 11 1 in every 11 is connected to Facebook 130 An average Facebook user has 130 friends 2.7 billion 2.7 billion “likes” are made per day 5 billion 5 billion google+ updates made per day 175 million 175 million tweets a day 465 million 465 million Twitter accounts * Source: digital buzz, Facebook, Twwtholic, econsultancy ** Image courtesy, sxc

5. …they are difficult to please… 90% Around 90% consumers trust peer recommendation 14% Only 14% believes in advertisements 71 million 27 million+ Around 71 million people visit Yelp every month to read 27 million+ local reviews. 53% Around 53% people on Twitter recommend products in their Tweets 63% Over 63% of customers are more likely to make a purchase from a site which has user reviews * Source: Socialnomics 2012, Yelp, harpsocial, econsultancy ** Image courtesy Bizior, sxc More so for the travel industry..

6. …“word of mouth” rules…. 87% 87% of hotel review users are significantly influenced by reviews 49% 49% consumers won't make a reservation at a property that has no reviews 80% 80% travellers research the venue before booking 13- 28 They will check 13- 28 sites 60 million TripAdvisor has 60 million reviews and opinions from travellers around the world Even negative is good.. * Source: Forrester, ORC, TripAdvisor ** Image courtesy Bizior, sxc

7. More Reviews = More guests = More Profits 79% 79% of people say that seeing a response to a negative review is reassuring 71% For 71% seeing a management response is important 90% 90% reviews are responded within 24 hours on TripAdvisor double On Expedia.com, good reviews of 4.0 or 5.0 generate more than double the conversion of a review of 1.0 – 2.9 1 9% 1 point increase in a review score (on a 5 point scale) equates to a 9% increase in average daily rate (ADR) ….still not convinced? * Source: Forrester, Expedia, TripAdvisor ** Image courtesy Bizior, sxc

8. Hear it from the 4C Hotels…. ….Your reputation sets you apart… 4C Hotels, operating 9 hotels in London, were finding it difficult to monitor social media discussions RTReview 80 Installed RTReview, guest review management tool from RateTiger, to consolidate feedbacks from over 80 review portals Return On Investment: 5% Direct bookings increased by 5% in six months 30 Higher ranking on TripAdvisor, 30 points Monitoring more review portals “RTReview is a fantastic application. We can now address issues quickly and appropriately by reporting it to the relevant department.” Amber Virani, Sales & Marketing Manager.

9. Manage it intelligently….with RTReview one Receive all your online reviews in one place directly Respond directly to users* Monitor Monitor competitor reviews** See See when a new review is posted Facebook Twitter Connected to Facebook and Twitter 80 Over 80 websites available including Booking.com, Yell.com, TripAdvisor and Qype*** *Only available on limited websites **Competitor reviews are not available on Trial Version ***20 websites only available on Trial version ….Talk to guests…

10. *Available until 30 September 2012 And it’s FREE for TWO-MONTHS 60 Start your 60 day free trial subscription now* 20% Continue - and enjoy a 20% discount Login Login now to see your hotel guest reviews For the user guide, visit http://ratetiger.com/rtreview.html Enjoy – and Let us know how you get on. Your Market Manager is available if you need help. ….turn your ‘ex’changes into notes…

11. Thank you UK Sales Office: eRevMax Ltd. Monmouth House, 3rd Floor, 40 Artillery Lane London E1 7LS, United Kingdom Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 20 7657 4245 E-mail: uk@ratetiger.comuk@ratetiger.com US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@ratetiger.comusa@ratetiger.com Visit us at www.ratetiger.comwww.ratetiger.com