Presentation on theme: "2012 SOCIAL MEDIA AND MOBILE TECHNOLOGY SURVEY PRELIMINARY RESULTS."— Presentation transcript:
2012 SOCIAL MEDIA AND MOBILE TECHNOLOGY SURVEY PRELIMINARY RESULTS
Methodology 792 internet surveys of randomly selected members in September 2012. Maximum sampling error: ±1.36% at 2 standard deviations (a 95% confidence level). Subsets of the total sample will have a higher sampling error.
Most Important Tech Purchase/Upgrade Q: What was your most important technology upgrade in the last 12 months? 27% Tablet 19% Laptop 44% Smartphone
Most Important Tech Purchase/Upgrade Q: What was your most important technology upgrade in the last 12 months?
Almost 1-in-3 Ranked Smartphones & Tablets a #1 Q: Which of the following tools do you use most often in your real estate business? Rank in order of importance (Top Ranking =1) Most Important Least Important
Almost 3 in 5 have Utilized Social Media for Over A Year Q: How long have you been using social media in your real estate business?
Still, There is a Social Media Learning Curve Q: Which of the following statements best describes your knowledge and use of social media?
Almost ½ Surveyed Connect At Least Once A Day or More Q: How often do you utilize this outlet?
And How Are They Connecting? 72% 7% (Other Tablet) 50% 71% Q: Which devices do you use to access social media for your real estate business? Please check all that apply. 34% (iPad) 2% Other Method
REALTORS® Spend About 1/4 th of Their Time Using Social Media Weekly Average Hours spent using social media12+ Hours worked50+ Q: How many hours do you spend using social media each week for your real estate business? Q: How many hours do you work in a typical week?
Objective of Using Social Media: The Connections! Q: In an effort to grow your business, what objective are you trying to achieve by incorporating social media into your business?
2/3 rds Say Social Media Integral to Marketing Plan Q: Do you consider social media an integral part of your marketing plan?
Strong Correlation Between Spending & Results of Social Media Marketing Average % of business generated from social media14% % of marketing budget allocated to social media 10% Q: Please specify the percentage of your marketing budget that is allocated to social media. Q: What percentage of your business is generated from your use of social media?
Social Media ROI – Referrals Referrals Referrals Q: How do you measure return on your investment in social media (both time and dollars invested)? (Please check all that apply)
Majority of Social Media Learning is Self- Taught Q: What training have you taken on using social media (i.e. webinar, live instruction, etc.)?
The Jury’s Still Out on Whether Social Media Has Enhanced Business Q: Do you believe social media has enhanced your real estate business?
Most Will Integrate Social Media Next Year But Are Mindful of Time – Benefits Q: How do you plan to use social media in your real estate business in the coming year?
LISTINGS, BLOGGING, VIDEO What is the best strategy?
Listing Space Congested Q: How do you showcase your listings? (Please check all that apply)
However Traditional Methods Most Effective Q: Which method gets the most response?
Listing Space Congested Other 8% 50% Q: How do you showcase your listings? (Please check all that apply) Feed 36% 70% Updates 38% 51% 11% 96% Updates 10% Video Sites, etc 19%
However Traditional Methods Most Effective Other 4% 9% Q: Which method gets the most response? Feed 4% 10% Updates 4% 5% 64% Video Sites, etc 1% Don’t Know 1%
Most REALTORS® Do Not Blog For Their Real Estate Business Q: Do you maintain a blog for your real estate business?
For Those That Do, They Are DIY’rs Q: Which of the following best describes your blog maintenance: N=63
Using Video? Q: Do you use video in your real estate business for any of the following?
Most Agree: Video is an Effective Media Q: Do you feel video is an effective form of media in real estate?