Confidential: SOFHA.Seybold Slide 1/6 SOFHA Product Solutions: Database Print Manager Seybold Conference SOFHA USA Sales and Support Office Irvine SOFHA Asia Sales and Support Office Tokyo SOFHA GmbH Corporate Headquarters Berlin, Germany SOFHA GmbH Year Anniversary

Confidential: SOFHA.Seybold Slide 2/6 Berlin, Germany HQ & Development Tokyo, Japan Sales & Support Irvine, CA Sales & Support SOFHA Company Overview Background History  20 yrs. development experience  Founded in West Berlin, Germany  OEM workflow applications  First POD solution in 1992  Production & office products  Adobe co-developer since 1994  3 yrs. to develop DocuFLOW ® Year 2001 Highlights  Launched Database Print Manager (DPM)  Shipped DPM in Europe  Shipped DocuFLOW:  Print workflow  Scanning workflow

Confidential: SOFHA.Seybold Slide 3/6 DPM Description  Document personalization Variable data application  Std. office apps. E.g MS Word  Std. database apps. E.g MS Access Versus MS Mail Merge  Complex documents/large quantity Database Create & preview VDP job using SOFHA’s Database Print Manager Template & data merged & printed Direct Mailing To web site visitor Enter data Name Address Preferences Direct Mailing  Basic user steps: Create database Create document template Merge data and print

Confidential: SOFHA.Seybold Slide 4/6 DPM Market Applications  Personalization Market: Direct mailings & promotions u 5,000 to +250,000 pieces Transactional statements u Financial, insurance, invoices  Target markets: Print for pay, small & corporate business  Kinkos, real estate, car dealers, grocery stores n Other Delivery methods: Internet Personalized  Formats: PDF, HTML and XML Direct mail front side Direct mail back side Example

Confidential: SOFHA.Seybold Slide 5/6 Personalized Print Benefits  ROI better on short runs 250% - 350% better response* Lower cost per response  Print on demand Utilize digital output devices Quick turnaround Lower inventory costs  Modest learning curver Digital Color Copier 6% Response Rate Offset Press 2% Response Rate 10,000 50, ,000 Quantities: $2.50$7.16 $2.46 $1.79 $2.50 * PODi Study Sept 2001

Confidential: SOFHA.Seybold Slide 6/6 Using Adobe PDF  Why use PDF PDF form is editable Open to mapping tool to analyze document  How we use Acrobat & PDF format Create template using std. apps. E.g. MS Word plug in Convert template into PDF file & launch DPM Graphic and text substitution Preview and edit in PDF in DPM