1 Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential. Recent AAXIS Commerce Success Stories

2 Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential. Objective  Increase YOY growth to 15-20%+, with 3 to 5 year revenue targets between $43MM to $59MM 17% growth rate.  Grow market share to 20% Challenges / Opportunities  Increase Conversions  Increase SEO Traffic  Empower The Business  Optimize Global Revenues  Innovation and leverage OOTB

3 Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential. Version Implemented / Go-Date  Go-Live Date: 10/23/2013  Site URL:  Product Versions: ATG , Endeca  Supporting Stack: Jboss 5, Oracle DB 11.2

4 Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential. Commerce Platform Enablement  Multi-Site, Multi-Currency and Targeting  Endeca Search and Experience Manager  Merchandising Capabilities: Content groups, promotions, shipping, tax configurations, etc., all maintained through the BCC portal.  Multiple Integrations: – SMP Digital Locker – in-house SMP app to download PDF of digital music – SSO API - All SMP applications used ATG as the point of reference for Profile data – Catalog Integration - with SMP hosted PIM, XML based integration where SMP would send Catalog data updates – Order Integration - Filemaker XML integration. – Bronto - marketing – Affiliates – In-house Affiliate system and Commission Junction. – Channel Advisor - Order XML drop from marketplace like Amazon. – PayPal and Litle - Payment Gateways – Google Analytics – Google Tag Manager

5 Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential. Partner Deployment Expertise  10 Month project from Elaboration to Go-Live  1.6 million SKUs with ~100k search-facet refinements.  Endeca feeds included: SKU, Media, Price, Inventory, Recommendation – All the data visible on site was pulled from Endeca, as ATG cannot handle that kind of repository querying OR caching.  Promotion Based Sale Price lists  Endeca Data Feeds between Oracle ATG & SMP in-house catalogue repository  Endeca Relevancy tuning for SMP - unique to SMP, interesting rules  Deployed AAXIS’ proprietary “Customer Management Center”, which acts as a light version of CSC.  Over a dozen, custom integrations with in-house, proprietary systems built by SMP.

6 Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential. Critical Capabilities Delivered Improved business process, shorter release cycles Marketing now has full control of what they want to change on the site, when the changes can go live, and how often they want to make a change. This applies to graphics, banners, promotions, etc. This was one of the primary reasons SMP invested in Oracle Web Commerce. Supported Design Goals  Though the overall site design did not change, using Experience Manager, AAXIS added the capability to create infinitely more Category Landing Pages, which is aimed at personalizing the user experience and intended to increase conversion rates.  Search Results Relevancy was also significantly improved.  All the “My Account” pages were freshly redesign by AAXIS.