Phil Seng President & CEO U.S. Meat Export Federation International Markets Update

Global Beef & Beef Variety Meat Exports Source: USDA/USMEF Forecast 2009 Forecast 2.27 billion lbs 2008 Forecast 2.15 billion lbs (Billion pounds) 2003 Exports 2.81 billion lbs

Global Drivers  Macroeconomic Factors  Supply and Demand  Market Access  Marketing Programs  Macroeconomic Factors  Supply and Demand  Market Access  Marketing Programs

Denver Mexico City Moscow Brussels Beirut Tokyo Shanghai Taipei Seoul Singapore Guangzhou Monterrey St. Petersburg Hong Kong Beijing USMEF’s International Offices Caribbean *Consultants C/S America

Short plates, short ribs and tongues to Japan Rounds, outside skirts, and variety meats to Mexico Rounds and livers to Russia Short ribs, chuck rolls, variety meats to Korea Short plates, short ribs, and variety meats to Taiwan & China Livers to Egypt Carcass Value Maximization

Export Price Premiums *Based on USMEF Office estimate, Cost & Freight **USDA Choice Wholesale Weekly Average for Jan. 17, 2009 *Based on USMEF Office estimate, Cost & Freight **USDA Choice Wholesale Weekly Average for Jan. 17, 2009

USMEF Crisis Conference 危機

2009 Program Changes Japan: Develop new opportunities for additional cuts, especially in foodservice

2009 Program Changes Korea: Rebuild customer confidence in U.S. beef through promotions, consumer events, and PR

2009 Program Changes Mexico: Intensify retail point of sale programs

2009 Program Changes All Markets  Companies, Cuts, Concepts  Focus on under valued cuts & middle meats  Emphasize displacing competition  Develop new sales channels, including catering and convenience store chains All Markets  Companies, Cuts, Concepts  Focus on under valued cuts & middle meats  Emphasize displacing competition  Develop new sales channels, including catering and convenience store chains

Thank You