Mission Based-Market Driven PR We know everything we need to know about Marketing and PR1 We have knowledge and information about Zonta. We have iZonta We know how to communicate. We are skilled at the Elevator Speech. We have iCommunicate We know how to connect with the marketplace—potential members—because we are informed about 4 generations and what they respond to. We have iConnect As of December 31, 2013 ZI had 29,406 members. Our goal for the 2012-2014 biennium is 31,000 Membership initiatives: 1/16/2014 webinar. Next: March a membership challenge through end of April 2014 Jill Gehring, Membership Manager (jgehring@zonta.org) iZonta iCommunicate iConnect

iZonta iCommunicate iConnect Marketing and PR Tools www.District15.org/Member Resources D15 Public Relations Guide 2011-2012 D15 Public Relations 2010-2012 Plan D15 Membership Recruitment, Retention and Revitalization Manual (revised 2010-2012, 23 pages—one stop shopping Membership, Recruitment PowerPoint; 32 slides We also have all the tools we need to connect. PR Committee: Joanne Lose, Julie Dyer, Cynthia Chilcote when Denise Quarles was Governor Documents are still useful. So why is growing our membership at the rate we want still a problem for so many clubs? Many are looking for new ideas. This afternoon we’ll take a stab at a different approach to see if we can come up with some new strategies. Transition to age categories for a quick reminder. iZonta iCommunicate iConnect

Tips for a Marketing Plan Show Matures how to take action in their own communities Baby Boomers love options and change Gen Xers need to feed appetite for information and learning Millennials want it all Matures 68 and older Duty Boomers 49-67 Identity Gen X 33- 48 Entrepreneurial Gen Y 22 -32 Community iZonta iCommunicate iConnect

Circle of Influence You Closest Friends Associates through work Business Owners You Know Professionals You Know Members of Organizations You You are being asked to use the Circle of Influence as a tool to target increasing the membership in your club. The concept is to select one circle to commit to and to write SMART goals and then development a marketing plan to recruit from that circle. Ask participants to write a couple of names in a few categories at this time on their handout and then compare notes in their discussion team table. Then teach how to write SMART goals and the steps of an Action Plan. Each club member is asked to commit to an individual plan—even if they elect to partner with someone else in the club an to set an individual goal for the upcoming year. This form in on ZI website under Member Resources/Tools/Club Tools/ Club Fundraising Tools Your Relatives People you do Business With Most Successful People You Know Your Neighbors

Write S.M.A.R.T. Goals Specific: Goals should be specific and detailed Measurable: Criteria for measuring if met Achievable: Can you make the goal come true? Realistic: Are you willing and able to work on it? Time Bound: The day, month, year Specific: Do not set loose or broad goals. What you need to achieve; the number of members you will bring into the club in the next year. Measurable: Must be clear and concrete. By completing steps in an Action Plan, what will happen step by step. Achievable: Do you have the skills. Will this stretch you; not break you? Success and failures depend on practical goals. Goals should not be out of reach. They should be reasonable and achievable. Realistic: Goals must be possible under current conditions. Will the goal lead to the desired results? What issues or roadblocks exist? Timely: Goals should have a time frame for completing. Having a time frame will give structure and allow you to monitor progress. Get participants to write a SMART goal for increasing membership and write on the white board so they can check their work. iZonta iCommunicate iConnect

Turn Goals Into Strategic Planning Develop a Strategic Planning Worksheet Write a S.M.A.R.T. Goal Statement Describe Action Steps you will take to implement your goal Select dates to implement or review steps Answer: By completing these steps what will happen? iZonta iCommunicate iConnect

Strategic Planning Continued What resources do you need to achieve goal? List issues and roadblocks that may stand in your way Develop matrix-type worksheets with multi- levels of activity and deadlines Use ZI Marketing and PR Resources iZonta iCommunicate iConnect

iZonta iCommunicate iConnect Small Group Activity Partner with one or two others with your same interest from your Circle of Influence Together write a S.M.A.R.T goal for each person Begin the design of a Strategic Planning Worksheet Review the Zonta District 15 PR Guide and the Zonta District 15 PR Plan for ideas Put on table one copy of PR Guide and one copy of PR Plan Ask them to leave them for the workshop on Sunday. iZonta iCommunicate iConnect