The Status of Technology Today (in 30 min) AmeriCorps National Best Practices Conference May 6, 2009 Galen Panger, Google for Non-Profits

Googles mission Organize the worlds information and make it universally accessible and useful.

Agenda Trend 1: Social media Trend 2: Cloud computing Trend 3: Measuring results

AmeriCorps National Best Practices Conference Trend 1: Social media

Whats social media? Social media New media Social networking Web 2.0 Viral video Mashups Feeds Streams Conversation?

The implicit values of social media Favors: o Sharing and re-sharing o Openness and transparency o Participation and re-mixing o Immediacy o Directness, authenticity Disfavors: o Hierarchy o Intermediaries Snags: o Privacy o Copyright

U.S. Senator Claire McCaskill asks: What should our priorities be for the Subcommittee on Contracting Oversight? Invite meaningful participation: Google Moderator

Listening to social media Traditional media

Listening to social media Newer media

Listening to social media All-the-rage media

Google Reader: Your listening hub Follow all of the influential blogs in one place Subscribe to RSS feeds Shared items on your blog

Simple monitoring with Google Alerts

More ways to listen: Google Insights for Search

Google Insights for Search

Starting a conversation: Blogger Easy publishing Complete control over look and feel Custom domain mapping Embed photos and videos, shared items and more Allow comments and followers

Tools you can add to your blog

More social tools for your blog/site: Friend Connect

Broadcast your cause: YouTube Custom YouTube channel with your branded banner and increased upload capacity Listing in non-profit category and in promoted video areas Google Checkout badge to increase donations (US/UK only)

Simple video recording and uploading

Drive traffic to your site: Google Grants Place your nonprofit ad next to Google search results Extend your message to target audiences on target issues Recruit donors and supporters Respond rapidly to developing issues Our online contributions have quadrupled, and our website sign-ups have increased ten-fold. - AdoptADoctor.org

Old-school but still useful: Google Groups Discussion groups o Web pages o File upload Mailing lists newsletters Subscribe to our newsletter

Organize: Google Maps

Illustrate: Google Maps

My Maps: Personal maps

How to put the map on your site Personalize the map to your liking Copy and paste the code into your site More mapping ideas:

AmeriCorps National Best Practices Conference Trend 2: Cloud computing

Whats cloud computing?

Collaborating like its 1999: Pain and frustration Rachel John Bob Sally Version 1.1 Version 1.2 Version 1.3 Version 1.4 Revision 1.0 John Bob Sally Version 2.1 Version 2.2 Version 2.3 Revision 2.0 ???

Google Apps Easy collaboration Everyones on the same page Maintain your own.org addresses Import and export documents in common formats Offline access Free Gmail Calendar Documents Spreadsheets Forms Presentations Sites

Gmail with your.org addresses

Shared calendars

Create and edit documents

How to share

Spreadsheets for data entry

Forms for surveys, RSVPs and data entry

Spreadsheets: Auto-summaries Charts and graphs created for non-paragraph questions

Presentations April 22, 2009

Google Sites for internal sites/wikis Coordinate your internal teams for important projects and events Embed documents, spreadsheets, presentations, photos, videos, etc. Invite your team members to update the site with their info

Get it all on the go

AmeriCorps National Best Practices Conference Trend 3: Measuring results

Google Analytics Detailed metrics: Number of visitors Where they live Languages they speak Top referring sites Top search keywords Top pages Best/worst performing pages Bounce rates

Identifying pages in need of improvement

Easily monitor the performance of your videos over time View your audience demographics See video hot spots where users respond YouTube Insight

Thanks!