Organic Castile Soap WFM Cost (Delivered) per unit $1.99 WFM Cost (Delivered) per unit $2.99 MSRP per unit $ % MSRP per unit $ % 16oz 32oz AlmondLavenderPeppermintAlmondLavenderPeppermint O RGANIC C ASTILE S OAPS LAVENDER ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE. USED TO TURN OILS INTO REAL SOAP. PEPPERMINT ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC MENTHA PIPERITA (PEPPERMINT) OIL, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE. * USED TO TURN OILS INTO REAL SOAP. ALMOND ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC PRUNUS AMYGDALUS (SWEET ALMOND) EXTRACT, ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE. * USED TO TURN OILS INTO REAL SOAP. Adults and Kids Everyday Gentle Cleansing. Great for skin, hair, hands & feet, shaving, bath, fabric, camping, pets, cars, Household and kitchen. Rich, gentle lather cleans and freshens. Moisturizes without leaving a residue Scented only with pure essential oils and extracts Made entirely without synthetic preservatives, petrochemicals, parabens or phthalates Biodegradable, Vegan, No Animal Testing Bottle is 50% Post consumer recycled plastic Premium Body Care Whole Foods Market USDA Organic Castile Soaps are crafted in the USA from over 95% organic ingredients Exclusive to Whole Foods Market for One Year Natural Channel only after exclusivity First to market on all lines extension : 1 year Exclusive on new scents 120 Day Demo Plan upon introduction to ensure the majority of stores in each region receive active demo support, quarterly active and passive demos thereafter. Promotional Support participating nationally up to 4 times per year, with discount to acquire off-shelf Whole Planet Foundation Scanback for 30 days during first promotion event within 3 months after launch 50¢ per unit Whole Planet Foundation Ten Thousand Dollar Fund participation. Participation in the fund at $1000 per month for 10 months. Social Media Marketing Support Facebook, Twitter, and other online and social media platforms including working with WFM Media and Marketing Teams. In Store Launch 2014 Working on bi-lingual packaging Samples sent to all Regional and Global – labels sent to Quality Standards Distributed by UNFI S AMPLE SLIDE – USE TEMPLATE FOR SUBMISSION WFM Jane Doe (512)

P RODUCT N AME OR L INE D ESCRIPTION Marketing Attribute(s) Key Selling Point(s) Team Member Selling Points Packaging PCR? Recycle content? PET? Product Attributes (Premium, Organic, Fair Trade, Vegan, Vegetarian, Kosher, Non-GMO Project Verified, Other) Channel Strategy (Conventional, Natural, Both, Online) Please list. Demo, Training & In Store Merchandising Strategy (# stores per region, frequency) Promotional Strategy (4 Promotions per year is required in the RM Region) In Store Launch Date– Month/2014 Samples sent Regional ? Yes/No Samples and pdf of full label sent to QS? Product Name WFM COST (Delivered) per unit $ X.XX MSRP per unit $ X.XX UPC – XXXXXXXXXXX GM% Size (tabs/caps/oz/grm etc) Distribution? UNFI? Direct? Other? Minimum order: $ Amt Shipping fees must be built into Cost of Goods Vendor Contact Information (Company Phone) Y OUR C OMPANY L OGO P RODUCT ( S ) P HOTO Supplement/Drug Facts Panel & Other Ingredients for Vitamins Ingredient list for Body Care 2014 Rocky Mountain New Item Submission Slide