1. New Product Launch

2. New Product Strategy
Product being evolved with better formulation – Free from 5 chemicals:
Sulphates Free
Paraben Free
EDTA
Silicones
Petrolatum
All product categories being classified under the various ingredient heads
Rebranding the category, to better communicate the product evolution and the brand/product promise.

3. Key Ingredients Heads Amla & Vitamin C Silk and Vitamin E
Night Jasmine
Indian Rose
Neem & Tulsi/Clove/Citronella
Aloe Vera & Papaya/Cucumber
Almond Coconut
Haldi Chandan
Charcoal
Neroli and Tea Tree

4. Additional Categories
In addition to the Ingredients, following categories will be required o completely cover the existing range:
Body Sprays
Perfume Oils
Essential Oils
Bathing Bars

5. Product Grid Primary Ingredient Secondary Ingredient Face Body Hair
Bathing Bar
Aamla
Vitamin C
Amla & Vitamin C Face wash with Scrub
Amla & Vitamin C Shampoo
Amla & Vitamin C Dépigmentation Cream
Amla & Vitamin C Conditioner
Amla & Vitamin C De-Pigmentation Serum
Amla & Vitamin C Revitalizing Hair Pack
Amla & Vitamin C Cream
Amla & Vitamin C Hair Revitalizing Oil
Amla & Vitamin C De-Pigmentation Mask
Amla & Vitamin C Under Eye Serum
Night Jasmine -
Night Jasmine Cleansing Oil
Night Jasmine Body Wash
Night Jasmine Bathing Bar
Night Jasmine Body Lotion
Night Jasmine Hand & Cuticle Cream
 Night Jasmine and Vitamin E Hydrating Cream

6. Product Grid Primary Ingredient Secondary Ingredient Face Body Hair
Bathing Bar
Silk
Vitamin E
Silk and Vitamin E Face Wash
Silk and Vitamin E Body Wash
Silk and Vitamin E Shampoo
Silk and Vitamin E Cleansing Milk
Silk and Vitamin E Body Lotion
Silk and Vitamin E Conditioner
Silk and Vitamin E Night Cream
Silk and Vitamin E Hand & Foot Cream
Silk and Vitamin E Nourishing Cream
Silk and Vitamin E Sunscreen SPF 30
Silk and Vitamin E Sunscreen SPF 45
Silk and Vitamin E Lip Balm
Neem
Tulsi/Clove/Citronella
Neem Tulsi Face Wash with Scrub
Neem Citronella Mosquito Repellent
 Neem Tulsi Bathing Bar
Neem Clove Acne Control Cream
Neem Tulsi Purifying Face Pack
Neem Tulsi Gel Scrub
Neem Tulsi Toner

7. Product Grid Primary Ingredient Secondary Ingredient Face Body Hair
Bathing Bar
Aloe Vera
Papaya/Hibiscus
AloeVera & Papaya Face Scrub
Aloe vera Body Lotion
Aloe Vera and Hibiscus Shampoo
Aloe Vera Bathing Bar
AloeVera & Papaya Brightening Face Pack
Aloe Vera and Hibiscus Conditioner
Cucumber/Hibiscus
AloeVera & Cucumber Gel Face Pack
Hair Revitalizing Spray
AloeVera & Cucumber Under Eye Gel
Aloe Vera and Hibiscus Hair Pack
Hibiscus
Aloe Vera and Hibiscus Oil
Neroli
Tea Tree
Neroli and Tea Tree Face Wash
Neroli and Tea Tree Body Wash
Neroli and Tea Tree Shampoo
Neroli and Tea Tree Bathing Bar
Neroli and Tea Tree Cleansing Oil
Neroli and Tea Tree Conditioner
Neroli and Tea Tree Clarifying Serum
Neroli and Tea Tree Skin Toner
Almond
Coconut
Almond & Coconut Face Scrub
Almond Coconut Body Wash
Almond & Coconut Shampoo
Almond & Coconut Daily Mosturizing Cream
Almond Coconut Body Lotion
Almond & Coconut Conditioner
Almond & Coconut Kajal
Almond Coconut Body Butter
Almond & Coconut Facial Water
Almond & Coconut Lip Balm

8. Product Grid Primary Ingredient Secondary Ingredient Face Body Hair
Bathing Bar
Indian Rose -
Indian Rose Face Wash
Indian Rose Hand & Foot Cream
Indian Rose Bathing Bar
Geranium
Indian Rose & Geranium Gel Scrub
Indian Rose Body Lotion
Indian Rose Facial Water
Indian Rose Body Butter
Basil
Indian Rose and Basil Moisturizing Face Mask
Haldi
Chandan
Haldi Chandan Face Wash
Haldi Chandan Body Lotion
Haldi Chandan Face Scrub
Haldi Chandan Brightening Face Cream
Haldi Chandan Facial Oil
Haldi Chandan Face Pack
Charcoal
Charcoal Face Pack
Charcoal Face Scrub
Charcoal Face Wash

9. New Product Grid and MRP Shift
Prices are based on following assumptions:
Vendor costings done as on date to launch in Jan 19’
Packaging prices are tentative
Prices on the following to be decided (work in progress on formulation changes)
1)Body Sprays 2)Kajal 3)Essential Oils 4)Bathing Bars

10. Face washes

11. Toner

12. Face Packs

13. Face Scrubs

14. Creams

15. Lotions

16. Body Butters

17. Body Wash

18. Shampoo

19. Conditioners

20. Hair Oil/Hair Packs

21. Launch Strategy Launch at Fabindia Stores:
Controlled buying of stocks - 3 months in advance.
Selection of top 30 stores to carry 100% new launch.
ISQ to be stopped for these stores 1 month in advance
Train store staff on new product strategy to aid new launch at these stores
VM/FSU designed for new launch in these stores.
Old stocks of these stores will be moved to rest of the stores in their respected region
Balance stores will have phase in phase out strategy.
Complete transition to new range across all stores within 3-6 months

22. Launch Strategy Online – Market Place
100% New launch on Fabindia Website.
Rest of the portals like Nykaa, Myntra, 100% new launch and old stocks will continue to sell till stock last
Channel Distribution
Pilot run in Delhi NCR stores with distribution set up.
Terms and trade negotiations.
Identify 15 SKU’s for launch.
Shelf branding and Fixtures implementation.

23. Launch Strategy Marketing & Branding support for the launch:
In-store communication for stores identified to launch
Press conference to announce the launch of FREE FROM 5
Online media communication – through FB / Insta / Blogger tie ups
Sampling activity through the online sales.
VM/FSU designed for new launch in these stores.
*A more detailed marketing plan will be done in discussion with B&M team once we are more certain of the launch date i

24. Thank you