1. Slide presentation (ppt) is limited to one page for multiple like items or line, I.E. line of products in various scents or sizes or categories Furnish information regarding attributes, channel, promotional and support strategies on the template. Rename (Your Company Name Round ??) FY13 Global Whole Body New Item Submission Slide, email to wholebody.newitems@wholefoods.com along with the excel submission form.wholebody.newitems@wholefoods.com Only new to market products that align with the Whole Body Category Review Schedule are applicable for consideration, products currently out in the market should be presented directly to the Regional Buyers. All products will comply with Global Free Fill Policy and WFM Quality Standards posted on site below. http://www.wholefoodsmarket.com/vendor/ User Name : vendor Password : wholefoods N EW I TEM S UBMISSION S LIDE (PPT) P ROCESS P LEASE DELETE THIS PAGE UPON SUBMISSION

2. Organic Castile Soap WFM Cost (Delivered) per unit $1.99 WFM Cost (Delivered) per unit $2.99 MSRP per unit $5.99 67% MSRP per unit $9.99 70% 16oz 32oz AlmondLavenderPeppermintAlmondLavenderPeppermint 012346789111012346789112012346789113012346789114012346789115012346789116 O RGANIC C ASTILE S OAPS LAVENDER ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE. USED TO TURN OILS INTO REAL SOAP. PEPPERMINT ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC MENTHA PIPERITA (PEPPERMINT) OIL, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE. * USED TO TURN OILS INTO REAL SOAP. ALMOND ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC PRUNUS AMYGDALUS (SWEET ALMOND) EXTRACT, ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE. * USED TO TURN OILS INTO REAL SOAP. Adults and Kids Everyday Gentle Cleansing. Great for skin, hair, hands & feet, shaving, bath, fabric, camping, pets, cars, Household and kitchen. Rich, gentle lather cleans and freshens. Moisturizes without leaving a residue Scented only with pure essential oils and extracts Made entirely without synthetic preservatives, petrochemicals, parabens or phthalates Biodegradable, Vegan, No Animal Testing Bottle is 50% Post consumer recycled plastic Premium Body Care Whole Foods Market USDA Organic Castile Soaps are crafted in the USA from over 95% organic ingredients Exclusive to Whole Foods Market for One Year Natural Channel only after exclusivity First to market on all lines extension : 1 year Exclusive on new scents 120 Day Demo Plan upon introduction to ensure the majority of stores in each region receive active demo support, quarterly active and passive demos thereafter. Promotional Support participating nationally up to 4 times per year, with discount to acquire off-shelf Whole Planet Foundation Scanback for 30 days upon introduction 50¢ per unit Whole Planet Foundation Ten Thousand Dollar Fund participation. Participation in the fund at $1000 per month for 10 months. Social Media Marketing Support Facebook, Twitter, and other online and social media platforms including working with WFM Media and Marketing Teams. In Store Launch 2014 Working on bi-lingual packaging Samples sent to all Regional and Global – labels sent to Quality Standards Distributed by UNFI SAMPLE SLIDE – USE TEMPLATE ON PAGE 3

3. P RODUCT N AME OR L INE D ESCRIPTION Marketing Attribute(s) Key Selling Point(s) Product Attributes Premium Body Care compliant? Organic? Organic Ingredients? Whole Trade Guarantee? Vegan, Vegetarian? Gluten-Free? NON-GMO? Other Channel Strategy WFM Exclusive? (If so, for how long?) Natural Channel only? Mass Market? Demo, Training & In Store Merchandising Strategy Promotion Strategy In Store Launch Date– Month/2013 ( enter the actual date the product will land in stores { this must align with the date on the Category Review Schedule }) Will this be available to our Canadian stores with bi-lingual packaging? Samples sent Global and Regional ? Yes/No Samples and pdf of full label sent to QS? Product Name WFM COST (Delivered) per unit $ X.XX MSRP per unit $ X.XX UPC – XXXXXXXXXXX GM% Size (tabs/caps/oz/grm etc) Distribution? UNFI? Direct? Other? Y OUR C OMPANY L OGO P RODUCT ( S ) P HOTO Supplement/Drug Facts Panel & Other Ingredients for Vitamins Ingredient list for Body Care W HOLE B ODY PPT T EMPLATE