1. Introduction to Bioelements

2. We Are Professional Skin Care
• Bioelements skin care is designed for use in the professional treatment room, and used right at home.
• Since 1991, skin care pros and professional skin care businesses have depended on us to treat the skin, target concerns and discourage aging.
• Over salons/spas and professional
stores grow their businesses with us,
developing a loyal client base.
• Chances are, if you’ve had a professional
facial, you’ve experienced Bioelements.
• Our formulas coax the skin into
shape, not assault it.

3. Barbara Salomone, founder and president
• Bioelements is the creation of Barbara Salomone, considered the architect of the modern facial.
• She began her career in 1976 and is one of the first-ever licensed estheticians in the U.S. She defined a whole new way to read the skin, streamline facial treatments, and develop new techniques.
• “I want consumers to be able to get the same professional results from the Bioelements products they use at home as they do after receiving a Bioelements facial in the spa.”
• Barbara blogs about skin and Bioelements at SkinReading.com
– delivering advice and answering questions.

4. Our philosophy: deliver what serious customers expect
• Our customers are serious skin care users who are interested in real professional products.
• They don’t cherry pick from multiple lines –
these long-term, loyal customers buy
2-3 Bioelements products at a time.
• Our fans describe our products as
“effective,” “essential,” “clean,” “results
oriented” and “professional.”
• We don’t make incredulous claims, or rely on hype – just straightforward facts.
• No product guesswork – our
packaging is easy to understand.

5. Hand-picked ingredients for optimum performance
• We seek the most effective, potent ingredients available – some come from nature, and some are born from pure science.
• We choose ingredients not because they are the latest “it” ingredients, but only because they are effective.
• All our ingredients must meet the highest of standards, from organic botanicals and powerful antioxidant vitamins to topical calcium and time-released retinol.
• There are ingredients we’ll never use, like artificial colorants, fragrance or parabens. And we’ll never test on animals.
Minimalist glass packaging – modern appearance
• We protect our formula’s integrity and freshness by packaging in glass.
• We are known for our striking, metallic blue packaging – this signature shade is a part of our easily identifiable brand.
• Our product names are easy to understand and memorable.

6. Our presence
• From bloggers to mass consumer magazines, we receive exposure across many platforms and connect with our fans through social media and our very own SkinReading Blog.
SkinReading.com

7. Our Awards
• Whether it’s voted on by readers or an editors choice, our products and collections win awards across the board.

8. Salon Support

9. Bioelements Education
• In Spa Classes - tbd
• In Store Classes - tbd
• Online Learning Center – view step-by-step treatment videos, access handouts and quizzes used in our classes.
• DVD’s
• Workbooks

10. Bioelements Brand Manager
• Sell Bioelements 100% of the time
• Work with sales consultants to prospect open new accounts and develop skin care business
• Develop core knowledge about Bioelements brand
• Present at all store trainings and sales meetings
• Train new sales consultants on Bioelements
• Work with buyers on each promotional time period and assist with allocations
• Work at all Trade Shows as our brand’s lead sales manager
• Participate in brand conference calls with Bioelements management
• Educate self on new education initiatives and stay on top of key industry news
• Support sales in territory by participating in top level educational or promotional event including new classes, brand events, etc. and use the opportunity to sell.

11. Support for Sales Consultants
• Bioelements.com/pros – resource for sales consultants.
Download bi-monthly deal sheets, Opening Order Package Sales Sheets, Manual pages, step-by-step treatments, view facial and body treatment videos, and access sales tools.
• $60 in FREE support every month to help grow the business.
Redeem support dollars on The Catalog, Benefits Book, Preview Packs, retail brochures, and much more.
• Tools to open a new accounts
Bioelements information packets, Best Selling Bundles created to pitch the brand, and New Account Notification Form to submit to Bioelements when account opens