1. Please note : Slide presentation (ppt) is limited to one page, if multiple sizes/flavors or scents are being submitted combine images/items onto one page and list all upc’s All information on the following slide template must be included in the presentation Rename (Your Company Name Submission Date) Regional Whole Body New Item Submission Slide Submit to spwbnewproducts@wholefoods.comspwbnewproducts@wholefoods.com Regional New Item Submissions need to align with the Category Review Schedule, posted here: http://www.wholefoodsmarket.com/vendor/wholebody_sopac/index.php N EW I TEM S UBMISSION S LIDE P ROCESS INTRODUCTION SLIDE – PLEASE DELETE WHEN SENDING YOUR SUBMISSION

2. Adults and Kids Everyday Gentle Cleansing Great for skin, hair, hands & feet, shaving, bath, fabric, camping, pets, cars, Household and kitchen. Whole Foods Market USDA Organic Castile Soaps are crafted in the USA from over 95% organic ingredients Naturally produced using the time honored process of Saponification They are real soaps and do not contain any detergents or chemical sudsing agents Rich, gentle lather cleans and freshens. Moisturizes without leaving a residue Scented only with pure essential oils and extracts Made entirely without synthetic preservatives, petrochemicals, parabens or phthalates Biodegradable, Vegan, No Animal Testing Bottle is 50% Post consumer recycled plastic Whole Planet Foundation Scanback for 30 days upon introduction 50¢ per unit Whole Planet Foundation Ten Thousand Dollar Fund participation. Participation in the fund at $1000 per month for 10 months. 120 Day Demo Plan upon introduction to ensure the majority of stores in each region receive active demo support, quarterly active and passive demos thereafter. Promotional Support participating nationally and has two promotions scheduled for the second half. Social Media Marketing Support Facebook, Twitter, and other online and social media platforms including working with WFM Media and Marketing Teams. Exclusive to WFM After 1 year limited to only Natural Grocers. First to market on all lines extension : up to 1 year Exclusive on new scents In Store Launch 9/12/2012 Exclusive to Whole Foods Market – 1 year Working on bi-lingual packaging Samples sent to all Regional and Global – labels sent to Quality Standards SAMPLE SLIDE – PLEASE DELETE WHEN SENDING YOUR SUBMISSION Organic Castile Soap WFM Cost (Delivered) per unit $1.99WFM Cost (Delivered) per unit $2.99 MSRP per unit $6.99MSRP per unit $12.99 16oz32oz AlmondLavenderPeppermintAlmondLavenderPeppermint 012346789111012346789112012346789113012346789114012346789115012346789116 O RGANIC C ASTILE S OAPS Ingredients LAVENDER ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE. USED TO TURN OILS INTO REAL SOAP. PEPPERMINT ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC MENTHA PIPERITA (PEPPERMINT) OIL, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE. * USED TO TURN OILS INTO REAL SOAP. ALMOND ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC PRUNUS AMYGDALUS (SWEET ALMOND) EXTRACT, ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE. * USED TO TURN OILS INTO REAL SOAP.

3. P RODUCT N AME OR L INE D ESCRIPTION Marketing Attribute(s) Key Selling Point(s) Product Attributes ( Vegan, Vegetarian, Gluten-Free, Organic, Premium etc – attributes will be reviewed by WFM Quality Standards team ) Channel Strategy Demo, Training & In Store Merchandising Strategy Promotion Strategy Product Name WFM COST (Delivered) per unit $ X.XX MSRP per unit $ X.XX UPC – XXXXXXXXXXX Size (tabs/caps/oz, etc) In Store Launch Date– Month/2012 (must align with launch dates on category review schedule for any global launch ) Is this an exclusive to WFM? Yes/No (if yes please give timeline ) Samples sent? Yes/No C OMPANY L OGO P RODUCT ( S ) P HOTO Supplement/Drug Facts Panel & Other Ingredients for Vitamins Ingredient list for Body Care