1. October 8, 2015 1

2. The Protein Market is Exploding Protein-enriched food market is $10+ billion and growing. 78% of consumers report that consumption of protein contributes to a healthy diet. 40% of adults interested in adding protein to their diets between meals 2

3. The Protein Snack Trade-Off Leading protein snacks compromise on one or more of the following: Taste Sugar content Ingredients Bioavailability and efficiency of protein source 3

4. Redefining the Protein Bar… Unbelievable taste Most efficient source of protein Cleanest ingredients The New Primal Bar NO Tradeoffs 4

5. The Optimal Source of Protein: Why Chicken is Better Caveman Primal Bars are made with lean, all-natural chicken, providing optimal PER (protein efficiency ratio), which allows for superior digestibility, assimilation and utilization of protein to build and retain healthy lean muscle. The PER of chicken is higher than milk and soy and other plant based proteins. The PER chicken is similar to beef protein, but with less saturated fat. Many protein-based bars use milk-based proteins that are heated during processing. The heating process denatures and decreases the quality and value of the protein. Our Primal bars are a complete protein, contain all the essential amino acids and do not lose their value and quality during preparation. 5

6. SMOKED JALAPEÑOSWEET CHERRY BLUEBERRY PEPPER The perfect pairing of succulent sweet cherries with a subtle smoky finish Fiery bold flavors with a kick in every bite A unique and flavorful fusion of tangy blueberries and robust spices Three Irresistible Flavors 6

7. Real Food Blueberry Pepper: Chicken (White and Dark Meat), Blueberries, Chicken Broth, Honey, Apple Puree, Pepper, Sea Salt, Encapsulated Citric Acid, Garlic Powder. Sweet Cherry : Chicken (White and Dark Meat), Cherries, Chicken Broth, Apple Puree, Honey, Sea Salt, Encapsulated Citric Acid, Spices, Tomato Powder, Granulated Garlic. ALL NATURAL CHICKEN HORMONE FREE GLUTEN FREE NO NITRATES NO PRESERVATIVES NO MSG Smoked Jalapeño: Chicken (White and Dark Meat), Honey, Chicken Broth, Apple Puree, Sea Salt, Red Pepper, Encapsulated Citric Acid, Dried Jalapeno Flakes, Chili Pepper, Garlic Powder, Onion Powder. 7

8. Primal Bar Nutrition Facts 8

9. Primal Bar Comparison SOURCE: Brand Websites Caveman Primal Bars Promax Clif Builder QuestEpicOstrim PROTEIN GRAMS (Normalized to 1.5 oz bar) 18 g11.5 g12.6 g14.310-15 g14-15 g SOURCE/MAIN INGREDIENT Chicken Soy protein isolate, whey protein concentrate, calcium caseinate Soy protein isolate Milk and whey protein isolate Bison, pork, beef, chicken, turkey, and lamb Turkey, Beef, Ostrich, Elk CALORIES120-150156166115120-20090 SWEETENERSHoney Corn syrup, fructose, sugar Brown rice syrup, dried cane syrup Erythiritol, Stevia Brown sugar Cane sugar MISCELLANEOUSFruit and spices Fractionated palm kernel oil, coconut oil, guar gum, carageenen Palm kernel oil, vegetable glycerin, cocoa butter Cocoa butter Sesame oil, celery powder, vinegar Water, Nonfat Dry Milk, Smoke 9

10. Support of launch 10

11. 11 Buyer’s Boxes to Top 75 Customers

12. Warehouse Samples 12 Samples have been sent to every warehouse (except Vegas). Separate items numbers have been already set up in your system so you can key samples in with your orders. SOURCE: Brand Websites

13. . 13 Europa Warehouse Stickers 4x4

14. Trunk Stock Trunk stock has already been sent and received by all field reps I will be on their team call tomorrow! Ride along’s scheduled every other week for the rest of the year! 14

15. Grab and Go Catalogue Advertising in Current Issue 15

16. Europa Website 16

17. Europa Blog 17

18. October Promotion and SPIFF We have a buy 5 boxes get 1 free across the entire line for the month of October and November SPIFF for October is $1 per box 18

19. Real Food. Primal Performance. What We’re Meant to Eat

20. BTW - Dedicated Brand Again!! As of 10/1/15 Europa is our Sole distributor within the health and Specialty Channel. 20