1. who we are + why we make soap
where we are going + our goals to get there

4. THE BENEFIT BLUEPRINT IN DETAIL
We use our business to create positive social change by improving the health and livelihood of our team, our community and the people who use our products..
We strive to deliver financial performance and success for our shareholders. We believe that the bigger we get, the more impact we can have.
We ensure that every aspect of our soap + our soapmaking process takes responsibility for the health of our environment.

6. We use plants instead of petroleum.
BOTTLES THAT ARE SUGAR SWEET
We use plants instead of petroleum.
Our HDPE bottles contain a blend of 75% plant plastic and 25% post-consumer recycled plastic (PCR).
Our PET bottles are 100% PCR
LEAVING A SMALL FOOTPRINT
Our plant-based plastic and PCR results in ca. 70% less CO2 compared to using virgin plastic.
DESIGNED FOR REYCLABILITY
Our HDPE bottles are the same as milk and yogurt containers. Even though it is derived from plants it can be recycled along with normal recycling
Our PET bottles are the same as beverage containers hence are optimised for recycling.

7. Light-weighting our bottles Concentrating on concentrating
SCALE BACK AS WE SCALE UP
Light-weighting our bottles
Concentrating on concentrating
Using low energy ingredients
CLEANER CLEANING
Using biological actives instead of chemical
Using safer and biodegradable alternatives
NO TO PETRO
Replace virgin petro-derived ingredients
100% Bio-based ingredients
Using waste as a resource

10. who we are + why we make soap
where we are going + our goals to get there